10 Finest Practices to Create Survey Invitation Emails — Stripo.e mail

Think about that you simply need to enhance your online business technique, and you’re filled with power to make it occur. You determine to begin with e mail surveys to assemble your buyer suggestions, however don’t obtain any response. What appears to be the issue right here? Nicely, it’s a standard state of affairs as the common buyer survey response charge is about 14%, and solely huge world-famous corporations could increase this charge as much as 25%. 

On this submit, we’ll present confirmed methods to enhance the conversion charge of on-line survey e mail invites and share the perfect survey e mail examples to ignite your inspiration.

We may also give you some ready-to-use templates to avoid wasting you effort and time.

10 greatest practices to ship higher survey invitation emails and enhance your survey response charge

A survey e mail is a questionnaire despatched to current clients for conducting market analysis. What number of questions must you embody? It relies on you. Luckily, all survey messages have related options and functions — to take a look at buyer satisfaction, so all of them are fairly alike.

To create the simplest survey reminder emails pattern and get good survey outcomes, we advocate you: 

• supply reductions;
• maintain your survey quick;
• point out how lengthy it’s going to take;
• make clear the expiry date;
• share the survey outcomes;
• profit from reminders;
• embed surveys in emails. 

1. Provide reductions and coupons in your survey e mail

Individuals usually aren’t actually all in favour of filling surveys out. However you’ll be able to persuade them to do it by providing a reduction. Let or not it’s 15% OFF for the subsequent buy, or something like that. Or you can too supply them a coupon.

(Supply: Electronic mail from MoneyWise)

2. Maintain the survey quick

Why quick? The shorter the questionnaire is, the extra probabilities your purchasers will reply to it. A great way to maintain the survey quick is to ask not more than 4 questions. Individuals will like it that you simply admire their time.

If the invitee has just lately skilled your merchandise or service, the preferable type right here will encompass only one query: Did you benefit from the go to? Or how probably are you to advocate us to your pal?

(Supply: Actually Good Emails)

Such quick survey aka NPS present the best conversion charge. Usually, the response charge for NPS emails is about 30-40%.

If the reply is optimistic, then don’t reply to this message. But when the reply is adverse, it might be cheap to ship an extended survey with 4-9 questions.

Typically that you must create an extended questionnaire with greater than 10 questions. When do that you must use longer surveys? For instructional applications, like on-line course platforms, for individuals who host webinars and conferences, and for individuals who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey would possibly take your clients

If you’d like folks to reply your questions, that you must inform them how lengthy it’s going to take to take action. If the survey is lengthy and will take 20 minutes, be trustworthy. Say it!

(Supply: Electronic mail from Advertising Profs)

4. Let customers know when the survey will probably be closed

Talking of time, you’ll want to point out the expiry date. Typically folks postpone filling out the kinds and need to do it within the night later that day or on the weekend once they have some spare time. Consequently, it will likely be very nice of you to tell your purchasers how lengthy the survey is out there. Particularly, if this can be a lengthy one.

(Supply: Electronic mail from Electronic mail on Acid)

Please be suggested: after the expiration date, the survey hyperlink or touchdown web page ought to inform your purchasers that the survey is over.

(Supply: Electronic mail from Litmus)

5. Remember to share the survey outcomes

When folks spend their time doing one thing, or once they vote for some modifications, they naturally need to hear the outcomes. Make clear at first of your survey e mail that you’ll share the outcomes and don’t neglect to maintain your promise.

(Supply: Actually Good Emails) 

6. Add pictures of the merchandise you’re asking survey recipients to evaluation

For positive, you aren’t the one on-line retailer folks store in.

By including pictures of just lately bought merchandise, you’ll remind recipients of what precisely you’re speaking about.

(Supply: Electronic mail from Promenade.ua)

7. Ship a survey invitation reminder

I usually open an on-line survey with the intention to finish it. However very often I get interrupted and don’t full the survey, and naturally, by the top of the day, it slips my thoughts that I wished to do it.

(Supply: Electronic mail from Litmus)

All the time ship a reminder if you wish to acquire as many survey responses as attainable.

8. Present focused respondents your gratitude

All the time thank clients for what they do. Initially, with a view to be well mannered. Second of all, folks have to really feel appreciated. As a result of in actual fact, by finishing the survey they did us a favor. Third of all, this fashion we allow them to know their vote has been accepted.

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. After all, it’s going to work provided that you actually share helpful info along with your readers. Take a look at this survey e mail instance from Neil Patel.

(Supply: Electronic mail from Neil Patel)

And intros like “I want to know” won’t do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our take a look at:

AMP kinds, embedded in survey emails, labored 5.2 occasions higher than these emails with a hyperlink to exterior kinds.

(Supply: Stripo template)

Please be suggested that you would be able to simply construct such kinds to your emails with Stripo.

Survey invitation e mail topic strains

Now that you recognize for positive what components you need to add to your emails, chances are you’ll totally take into consideration the topic line.

It’s a generally recognized proven fact that an e mail topic line is one among three key components that decide whether or not subscribers will open your emails.

Survey e mail topic strains are to be:

• extremely descriptive — clarify the rationale why you’re reaching out to clients;

• personalised — let customers know the questions will probably be a couple of specific product merchandise they’re accustomed to. And deal with subscribers by their first names. In line with research performed by Retently, addressing by identify within the survey invite topic strains will increase OR by 30%.

Examples of survey e mail topic strains 

• We need to hear from you! — Maybelline.

• We’d love your assist! Fill out the fast survey and assist us make GR higher — GetResponse.

• [SURVEY] B2B Information-Pushed Advertising — Adweek.

• Please Take Our Quick Reader Survey — Sensible Ecommerce.

• Take Our Survey on Buyer Assist and Service Salaries — Hubspot.

• Assist us enhance Slack by taking this survey — Slack.

• Thanks + Fast query — Insurify.

• Please, evaluation your current buy — Taylor Sew.

• Netflix values your opinion — Netflix.

• $50 to your ideas — The Frye Firm.

• Inform us what you consider Thumbtack in 30 seconds — Thumbtack.

• Hanna, received a sec? Give us suggestions on… — Pinterest.

• Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

• I would like your assist — Neil Patel.

• Participate in a brief survey and you may win a prize — MoneyWise.

• Forza Ongoing Sentiment Survey — Xbox Analysis.

• Questions on Mailgun – are you able to assist? — Mailgun.

• Survey: What are your present enterprise challenges? — Dotdigital.

• We’d like slightly assist with our New 12 months’s decision… — Electronic mail on Acid.

• Your Experience Requested—eleventh Annual Content material Advertising Survey — Ann Handley, MarketingProfs. 

• [SURVEY] What’s Your Programmatic Technique? — Adweek.

• Assist us with a survey and you may win a prize — Doug Whiteman, MoneyWise.

Essential:

Please be suggested that you would be able to set survey e mail topic strains and preheaders in Stripo.

Prime-10 survey invitation e mail copy templates 

When writing your survey e mail, attempt to be concise and persuasive. Sincerely inform the subscriber why their solutions are important to you and attempt to give them one thing good in return as a token of your appreciation. Take a look at some survey e mail examples copy.

Survey e mail 1: About buyer expertise

Topic line: Inform us about your expertise and get a bonus

Physique:

Pricey [Name],

Thanks for trusting and selecting our merchandise. We’d admire you telling us about your shopping for expertise with us by answering a couple of questions in our survey. It won’t take greater than 5 minutes — all solutions will be given on-line.

Your solutions will assist us perceive what’s essential to you and the way we will enhance our service. All info will probably be fully confidential and anonymized, so that you be happy to reply.

Bonus for our clients: We are going to raffle off a $100 present voucher amongst survey individuals!

Finest regards,

[Brand] group

Survey e mail 2: Well mannered reminder

Topic line: You continue to have time to take part in our survey and obtain $100

Physique:

Pricey [Name],

Final week we requested you to take part in our survey. Please take a couple of minutes to reply and assist us get higher. If you wish to however have but to have time, now could be the time.

P.S. By the way in which, we keep in mind that we promised to raffle off a pleasant bonus among the many survey individuals. Have not you forgotten?

Thanks a lot to your consideration and participation.

Finest regards,

[Brand] group

Survey e mail 3: Occasion impressions

Topic line: Inform us if the [Event ame] was useful to you

Physique:

Pricey [Name],

We had been delighted to see you at our occasion. Please share with us how attention-grabbing and invaluable it was for you. Did you get what you anticipated from the occasion?

We have to know your opinion to make future occasions much more memorable! Give us a couple of minutes and get a ten% low cost to take part in our subsequent occasion!

Finest regards,

[Brand] group

Survey e mail 4: NPS survey invitation (Web Promotion Rating)

Topic line: Right now is the day you’ll be able to choose us

Physique:

Pricey [Name],

Right now we ask you to charge your buyer expertise with us utilizing the Web Promotion Rating. We are going to ask you a couple of questions, and it is possible for you to to put how happy you’re with our work from 0 to 10.

Please share your opinion with us to tell us which areas we have to enhance sooner or later and who to reward for wonderful work. It takes just a few minutes.

Finest regards,

[Brand] group

Survey e mail 5: Questions on enhancing a particular facet of the enterprise

Topic line: We actually want your assist!

Physique:

Pricey [Name],

We ask you to share your opinion about [Survey topic, for example, customer service in your company]. We seen that we have to work to enhance [Pain point]. Such modifications will enable us to do our job higher, and it will likely be much more snug so that you can resolve all points with us.

Full this 5-minute survey and get 10% off your subsequent buy in our on-line retailer!

Thanks for the time you spend to assist us — it is really a useful present!

Finest regards,

[Brand] group

Survey e mail 6: Participation in trade analysis

Topic line: Are you additionally all in favour of [research topic]? Inform us why!

Physique:

Pricey [Name],

We now have seen that [Research topic] offends lots of our subscribers. Have you ever seen any modifications in your life? Inform us what’s altering and what you’re doing in your life and enterprise.

Please fill out this quick survey with important questions in order that we will get extra up-to-date information and inform all individuals how our trade will change sooner or later.

You’ll undoubtedly obtain a report on the outcomes with detailed analytics, suggestions, and examples.

Thanks for taking part — we are going to make our world a greater place collectively!

Finest regards,

[Brand] group

Survey e mail 7: Gratitude for subscription and the survey

Topic line: Welcome to the board!

Physique:

Pricey [Name],

We’re glad you have got grow to be part of our household and are all in favour of [Newsletter topics] similar to we’re. We all the time need our subscribers to have enjoyable with us and be taught probably the most up-to-date info within the trade.

Please reply a couple of questions in order that our group prepares much more thrilling supplies to assist make your online business extra environment friendly and worthwhile.

And thanks once more for letting us get into your inbox!

Finest regards,

[Brand] group

Survey e mail 8: Utilizing an embedded query

Use an embedded query within the physique of the e-mail. You’ll be able to embed the primary query and lead readers to the positioning or use embedded questions solely within the e mail.

Topic line: The quickest survey of your life!

Physique:

Pricey [Name],

Right now we had been hoping you may share your opinion about our firm in order that we all know the best way to enhance. And we recommend you do it in a short time — you’ll not even want to depart this e mail!

Select one of many reply choices within the type beneath. All you want is a mouse click on, and our e mail service will take over.

[Option 1]

[Option 2]

We’re glad you’re with us and all the time prepared to assist the group!

Finest regards,

[Brand] group

Survey e mail 9: Сustomer satisfaction survey on the finish of a trial interval

Topic line: How was your trial interval with us? Share your impressions!

Physique:

Pricey [Name],

Wow, you have been with us for nearly 30 days! We’re delighted that you simply selected our service to [Key benefit]. Inform us how this trial interval was.

Reply a couple of questions in our survey in order that we will perceive in the event you actually received to know the product or if one thing was lacking. We wish our customers to be all the time happy, ranging from the trial interval.

We’re glad you selected us and hope our acquaintance will proceed!

Finest regards,

[Brand] group

Survey e mail 10: About visiting a retail retailer

Topic line: How was your go to to [Store name]?

Physique:

Pricey [Name],

We had been glad to see you in our retailer. We hope your go to was nice and you may purchase every little thing you wanted. We worth our clients’ opinions, so please inform us your impressions.

Please fill out this quick survey about our work and assist make our companies higher, and give you probably the most thrilling merchandise sooner or later. You’ll spend just a few minutes and obtain our limitless gratitude to your response.

We’re ready for you in our shops and getting ready a pleasant bonus for finishing our survey!

Finest regards,

[Brand] group

The way to make a survey invitation e mail

There are three main forms of surveys in emails:

1. Embedded kinds & star ranking.

2. Hyperlinks to questionnaires.

3. Photographs/icons with hyperlinks to them.

1. Embedded kinds & star ranking to extend survey response charges

Advantages of embedded kinds:

• they noticeably enhance survey response charges; 

• you’ll be able to see the solutions instantly;

• an AMP type reveals who responded to your e mail and the way precisely customers rated your companies.

Stripo permits you to embed Google kinds and progressive AMP kinds.

Survey e mail with star ranking 

A star ranking is the simplest approach to collect buyer suggestions as your subscribers don’t have to observe any hyperlinks or reply open-ended questions. As a substitute, they will charge your companies instantly in an e mail inside one click on.

Electronic mail purchasers that assist star ranking, each on desktop and cell units:

• Gmail;

• Outlook;

• YahooMail;

• AOL;

• Samsung Mail.

The star ranking from our instance was created through the use of HTML5. On this submit, you could find a easy method so as to add an AMP star ranking to your e mail.

Survey e mail with AMP kinds

AMP kinds enable recipients to charge you — your service, your merchandise, and so on. — and go away a remark instantly within the e mail.

As we stated above, our exams confirmed that the flexibility to fill out the shape in emails with no further strikes elevated our response charge by 5.2 occasions in comparison with hyperlinks to exterior kinds.

There are 3 ways to add AMP kinds to emails.

Approach 1. By constructing open AMP Types from scratch with our AMP Type Drag-n-Drop block

Customers will be capable to share their invaluable suggestions instantly in emails.

For particulars on the best way to do it, please confer with our “Construct AMP Types for Emails” weblog submit or watch our quick video.

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Information Service part, or in your customized Information Storage. Chances are you’ll acquire responses in each locations in the event you like.

Approach 2. By constructing AMP Types with scores with the assistance of templates

To let customers charge you in emails, that you must:

• open this template in your Stripo account;
• create a brand new Information Service as proven right here and duplicate its URL;
• open the shape’s code by clicking the AMP HTML icon within the template;
• substitute the underlined survey hyperlink with the URL to Information Service you have simply created; 

• if you wish to see the identify and e mail deal with of the respondent, please embed the code given beneath between the </label> and <br> strains within the type code within the survey template.

<enter kind="hidden" identify="e mail" hidden worth="%EMAIL|%">

Approach 3. Through the use of prebuilt AMP survey modules

You let customers charge and remark in your companies instantly within the e mail.

We have ready 10 modules that will help you simply acquire NPS buyer suggestions.

Their design and content material differ. However every of them has a handbook the place we clarify the best way to use it.

To gather NPS with the assistance of those modules, that you must:

• go to the “Modules” part;

• within the “Pre-built” tab, click on on the “Filter” icon to view the NPS AMP Modules;

• select the one you want and pull it into your template;

• customise the module based on your tastes and desires;

• create a brand new Information Service (endpoint) to attach it to your e mail for storing customers’ survey responses;

• copy its URL;
• paste it within the module code;

• substitute the worth given within the “Citation marks” with the Electronic mail Tackle merge tags offered by your ESP. In the event you do that, you’ll know who precisely rated you and shared buyer suggestions within the e mail;

• take away the “Consumer Guide Information” half from the module earlier than you ship out the e-mail to customers;

• to test customers’ responses, obtain the CSV file within the Information Service tab in your Stripo account.

Electronic mail purchasers that assist these kinds:

• AMP kinds work in Gmail and Yahoo on desktop and cell units.
• AOL.com will assist these kinds quickly too.

Essential to notice:

All customers, who don’t see the AMP type, will see the fallback — the template we beforehand shared with you already accommodates the AMP type and a fallback survey invitation button (you’ll solely have to insert a survey hyperlink to your web site suggestions web page or a Google type).

As of this June, chances are you’ll acquire customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this submit, we present intimately the best way to activate Stripo Information Storage or join your AMP kinds to your Google Drive.

Survey e mail with Google kinds

Google kinds are simple to work with. Google already has free templates that you would be able to customise and use. Apply your fonts, add photos to the questions, or change the header background. Google even permits inserting movies into the survey. You’ll be able to add as many questions as you need. After getting created the survey type, export the e-mail to your ESP. Google kinds are freed from cost.

The way to embed a Google type in emails:

• open the e-mail and with the right-click choose “examine”;

• seek for the desk align=”heart” line, copy it;

• in Stripo, pull the fundamental HTML block on to your survey e mail pattern;

• substitute the “Insert HTML code” along with your embed code.

Performed!

This e mail survey works properly in: 

• Gmail;

• AOL;

• Yahoo! Mail. 

The survey is displayed correctly within the following browsers: 

• Google Chrome;

• Mozilla Firefox;

• Safari; 

• Opera. 

It really works on desktops solely.

Cellular customers and people recipients who use different e mail purchasers will see the hyperlink to the survey. They may even be directed to the Google Type as soon as they fill out the shape and click on the “Submit” button.

2. Hyperlinks to questionnaires in e mail templates

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

(Supply: Electronic mail from Adweek)

Chances are you’ll construct a questionnaire both with Google type or SurveyMonkey, construct one in your web site, and even your ESP would possibly construct one for you and give you a hyperlink.

Add these questionnaires to your emails simply as an everyday hyperlink you employ in buttons.

Be sure the CTA button is noticeable and its CTA copy is obvious and convincing sufficient.

3. Photographs/icons with survey hyperlinks to them

Use icons or photos when asking customers to charge your companies.

Advantages of photos/icons with hyperlinks:

This survey request e mail pattern reveals how imagery can be utilized for surveys.

(Supply: E-newsletter e mail from HubSpot)

The way to add photos to your emails

• drag a construction with a needed variety of columns. Please be suggested you’ll be able to add as much as 8 of them with Stripo;

• pull the “Picture” block into every column;

• add photos/icons;

• add correct hyperlinks to every icon;

• you’ll want to enter Alt texts to all photos — if photos are blocked in an e mail consumer, customers will know what icon they’re clicking on.

Finest time for survey emails

In line with SurveyMonkey, the perfect days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are prone to acquire the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your clients’ conduct to determine the perfect time to your survey emails.

5 survey e mail examples

I discover the survey e mail examples beneath attention-grabbing sufficient. Hope they are going to be useful and provoking to you.

1. Annual report — Stripo

This e mail contained an embedded AMP type. Our recipients may share their opinion about us instantly on this e mail.

We ran an A/B take a look at. And, as we stated above, the AMP type introduced us 5.2 occasions extra responses than the normal hyperlink to the Google type.

2. We need to hear your ideas — Golden State Warriors

(Supply: Actually Good Emails)

This e mail is straightforward and the corporate clarified the aim of the survey within the topic line. In addition they warned subscribers how a lot time they should full the survey, talked about the expiry date, and introduced the chance to win a prize.

3. Be part of a Miro Analysis session and get a $50 present card! — Miro

(Supply: Actually Good Emails)

The Miro group determined to go for a extra thorough method and provided their subscribers to take part in 45-minute interviews. In change, the corporate rewarded individuals with a $50 present card and provided them to select a time that’s most handy for them.

4. Survey says… — Actually Good Emails

(Supply: Electronic mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Beloved it as a result of just some corporations really try this.

5. Present card to your ideas on Marketing campaign Precheck? — Electronic mail on Acid

The truth is, when an organization improves its service, it does a favor for its customers. However, it gained’t harm if they provide a coupon or a present card as a reward.

(Supply: Electronic mail from Electronic mail on Acid)

Electronic mail on Acid was the primary instrument to test emails for accessibility. This characteristic made them extraordinarily helpful for all e mail entrepreneurs. Nevertheless, Electronic mail on Acid ran a survey to ask customers for his or her opinion on what they need to enhance of their testing instrument.

Wrapping up

We now have analyzed the perfect practices that will help you enhance your survey emails and offered the perfect invitation survey e mail examples. We’re positive that sticking to those guidelines will aid you attain the aim — enhance the survey invitation responses. 

When you acquire this info out of your customers and analyze it, you have got extra probabilities to spice up your online business and make your companies/emails extra related.

I sincerely want you the perfect of luck in your future endeavors.