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17 Profitable Digital Advertising and marketing Campaigns You Can Swipe


Up to date December 2023.

Digital advertising and marketing campaigns are some of the profitable methods to succeed in potential prospects at scale – however producing a marketing campaign is dear and time-consuming, and there’s no assure that it’ll internet you a optimistic ROI.

The easiest way to enhance or learn to attain, join with and convert potential prospects is by these manufacturers which are already profitable and analyze what they’re doing.

We put collectively this record of 17 of probably the most dynamic digital advertising and marketing campaigns that elevated firm ROI and added worth to their prospects – and clarify why they work.

Yaniv Masjedi

CMO, Nextiva

Their experience has helped Nextiva develop its model and general enterprise

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What Is a Digital Advertising and marketing Marketing campaign?

A digital advertising and marketing marketing campaign is a web-based technique utilizing varied digital platforms and instruments with the purpose of selling a enterprise’ services or products by rising engagement, site visitors and conversions.

Principally, a advertising and marketing marketing campaign is any effort to attach your model with potential prospects. That might be a billboard informing drivers a few resort close by or it might be a YouTube channel with an influencer discussing a product that’s related to the viewers.

Some advertising and marketing campaigns are extra targeted on conversions (akin to a weblog put up about “finest video modifying instruments”) whereas others are extra targeted on driving model consciousness (akin to a TV business).

In order that leads us to the subsequent query….

What Makes a Profitable Digital Advertising and marketing Marketing campaign?

We’ll dive into the 21 advertising and marketing marketing campaign examples beneath to indicate you that every one has a novel construction and goal. However in a extra basic approach, what ought to a digital advertising and marketing marketing campaign embody?

Right here are some things to remember while you’re launching your individual advertising and marketing marketing campaign:

  • Set up Your Aim – All profitable digital advertising and marketing campaigns start with a transparent purpose, whether or not that’s rising conversions, driving site visitors or producing extra leads.
  • Choose a Format that Aligns with Your Aim – Take into consideration the type of content material that finest works to your product and your purpose. For instance, in case your product is a substitute for SurferSEO, contemplate writing a put up like “SurferSEO Different,” since folks looking for this time period are already conscious of the issue and answer. They’re actually prepared to purchase your answer.
  • Efficient Concentrating on – Outline your audience clearly and perceive their demographics, pursuits and on-line habits.
  • Compelling Messaging – Create a message that resonates together with your audience, speaks to their wants and wishes, and presents a transparent answer.
  • Sturdy Name to Motion – All through your marketing campaign, use well-defined CTAs to make it clear to your viewers what you need them to do on account of consuming your content material.
  • Execute Swiftly – One mistake that a variety of entrepreneurs make is spending an excessive amount of time making it excellent moderately than simply getting one thing out. This slows down manufacturing considerably and can sacrifice progress. Shoot your first few movies on an iPhone and then improve to higher gear when you already know that it really works.
  • Monitor Your Marketing campaign  – After executing your marketing campaign, measure your outcomes and take a look at what labored finest. This offers you a wonderful concept of the campaigns that you need to abandon and the campaigns that you need to double down on (tweak and enhance).

In the event you need assistance executing your advertising and marketing marketing campaign, you’ll be able to all the time rent a good and skilled digital advertising and marketing company!

17 Greatest Digital Advertising and marketing Campaigns You Can Swipe

And now, with out additional ado, let’s dive into some examples of profitable digital advertising and marketing campaigns that you could be taught from.

1) Single Grain

In the case of studying from one of the best, we predict that our digital advertising and marketing company is a masterclass in omnichannel domination and data-driven progress. We stroll the stroll, not simply speak the speak, frequently attaining spectacular outcomes for our shoppers and ourselves.

The facility of constant, high-quality content material throughout a number of platforms is vital. That’s why we make an omnichannel content material technique an enormous precedence:

  • Weblog: Now we have a widely known advertising and marketing weblog that may be a goldmine of insights and how-to’s to coach the reader. It attracts some high-profile visitor writers like Backlinko’s Brian Dean to proceed to construct our model authority.
  • Podcast: Eric Siu, our fearless chief, has a day by day bite-size (5-10-minute episodes) advertising and marketing podcast (co-hosted with Neil Patel) known as Advertising and marketing College.
  • YouTube Channel: Eric additionally has a weekly Leveling Up podcast the place he interviews world-class entrepreneurs and a YouTube channel the place he expands to present tactical suggestions and techniques for fellow entrepreneurs, entrepreneurs and enterprise house owners:

YouTube channel - Leveling Up with Eric Siu

  • Social Media: Single Grain and particularly Eric Siu has an lively social media presence the place he engages together with his viewers on platforms like Twitter/X and LinkedIn. He presents thought management on cutting-edge and different necessary matters:

Single Grain's Eric Siu on Twitter X

As well as, we additionally do Fb Lives, masterminds, content material collabs with different manufacturers, interviews, and speaker occasions.

And Single Grain repeatedly incorporates further components into their digital advertising and marketing campaigns, akin to:

  • Early adoption of latest channels and applied sciences: From TikTok to Web3 to AI-powered advertising and marketing, our company stays forward of the curve, experimenting and sharing our learnings with the neighborhood.
  • Emphasis on data-driven advertising and marketing methods: We base our methods on information. We meticulously observe outcomes, A/B check every thing, and repeatedly refine our strategy for ourselves and our shoppers.
  • Supply assets and instruments: We provide worthwhile free and paid guides, templates, webinars/livestreams and speaker occasions, democratizing entry to advertising and marketing information.
  • Behind-the-scenes insights: We don’t shrink back from sharing our personal successes and failures, or what we realized from different profitable companies that bounced again from failures, as a result of we predict they are often worthwhile classes for others to be taught from.

A few of our marketing campaign highlights embody:

  • Nextiva: Lowering value per click on by 41.37% whereas rising leads by means of focused Google Adverts campaigns.
  • Twenty20: Slashing value per MQL by a whopping 72.49% because of data-driven lead nurturing methods.
  • Harris Teeter: Boosting social media engagement by 400% with artistic and interactive content material.

The Lesson: Create a multimedia technique utilizing a number of digital channels. The perfect half is that you just don’t need to provide you with separate matters for every channel. Take the matters that carried out properly on one channel and repurpose them into a bit of content material for one more section of your viewers.

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2) Burger King – You Rule

There was no escaping Burger King’s catchy “Whopper Whopper” jingle irrespective of the place you turned in 2023:

The advertisements ran on each TV and social media platforms, but it surely was the best way the corporate tied the jingle’s “you rule” message right into a profitable digital advertising and marketing technique that earns it a spot on this information.

Burger King used their social platforms to have a good time their viewers, curating and sharing user-generated content material from the very prospects who made the jingle go viral.

The Lesson: Apart from the ability of user-generated content material, the important thing takeaway from Burger King’s “You Rule” marketing campaign is that digital advertising and marketing campaigns don’t (maybe, shouldn’t) exist in a silo. By persistently incorporating a central theme or message throughout varied advertising and marketing channels, manufacturers can keep a unified identification and resonate extra deeply with their viewers.

3) MrBeast

Mr. Beast is an American YouTuber who has amassed a startling following of roughly 219 million subscribers:

MrBeast YouTube channel example of innovative Digital Marketing Campaign

He’s recognized for doing excessive challenges, akin to being buried alive for 50 hours, in addition to freely giving one million {dollars}, and freely giving homes to pizza supply males.

Whereas these stunning digital campaigns could appear moderately unusual and outrageous, they’ve earned him a exceptional following and he now has a large model as an influencer.

Eric did an interview with Mr. Beast’s supervisor, Reed Dushscher, who mentions that many of those campaigns aren’t instantly worthwhile, however the consideration does go alongside solution to enhance model consciousness:

The Lesson: Even when you don’t make a right away ROI out of your advertising and marketing campaigns, model consciousness could be very highly effective. So take into consideration what you are able to do that no different model has executed and spend money on creating content material that’s each entertaining to look at and attention-grabbing inside your business.

Dive Deeper: 18 Manufacturers with the Greatest Content material Advertising and marketing Campaigns

4) Cadbury

Cadbury, famend for its delectable candies, has been revolutionizing Easter celebrations since 2021 with its revolutionary “Annual Easter Egg Hunt.”

Partnering with Google Maps, Cadbury remodeled the standard egg hunt right into a world Easter egg hunt by which customers can disguise digital eggs for his or her family and friends to seek out. As soon as the digital eggs have been discovered, the “hider” can then select to ship an actual egg on to the “finder.”

Cadbury Annual Easter Egg Hunt top Digital Marketing Campaign

They use a mixture of revolutionary expertise, artistic storytelling and emotional connection helped the model have interaction their viewers, increase their model visibility and bolster gross sales of Cadbury chocolate all through the Easter interval:

  • Modern Use of Know-how: The marketing campaign leveraged Google Maps’ expansive platform, permitting customers globally to cover and search digital Easter eggs. This intelligent integration of expertise not solely attracted a tech-savvy viewers but in addition supplied a novel, interactive expertise.
  • Artistic Storytelling: Cadbury’s marketing campaign was infused with artistic storytelling. Every digital egg contained a pleasant story or message, turning every discovery right into a memorable second. This strategy fostered a deeper emotional reference to the model.
  • Emotional Engagement: The marketing campaign tapped into the nostalgic pleasure of Easter egg hunts, evoking childhood reminiscences. By enabling customers to cover eggs for family and friends, Cadbury fostered a way of neighborhood and togetherness, even for these separated by distance.

This digital journey considerably raised Cadbury’s model visibility and boosted gross sales.

The Lesson: By creating an enticing expertise that immediately tied the digital Easter egg hunt to the acquisition of actual Cadbury eggs, the marketing campaign demonstrated the effectiveness of gamified advertising and marketing in driving tangible gross sales outcomes.

5) The Barbie Film

Did something generate a buzz in 2023 larger than the film Barbie? Based mostly on the globally profitable doll product line, the blockbuster film was in all places, particularly on TikTok:

Barbie movie on TikTok as example of successful Digital Marketing Campaign

Recognizing the app’s worth in focusing on a youthful demographic, the film’s advertising and marketing staff partnered with Nikki Minaj and Ice Spice to create a viral track about Barbie, serving to them generate over 1.5 million followers who would then see clips, trailers and unique content material within the build-up to the film’s premier.

The Lesson: The success of the Barbie TikTok marketing campaign reveals the significance of constructing hype for a product, service or occasion earlier than launch, assembly your goal demographic on the platforms they use probably the most. Warner Bros. did this with Barbie, and the film went on to make $1.441 billion USD.

6) Lyft

The typical American spends about $4,000 on comfort per yr and the main share of it goes in direction of ridesharing. Realizing this, the rideshare firm Lyft noticed that as a result of folks already love their service, they simply wanted their present prospects to unfold the phrase.

So that they carried out a referral program – and the corporate grew virtually fully by means of word-of-mouth advertising and marketing, which is a really high-converting channel.

Lyft presents incentives for riders to behave as advocates for the enterprise by offering referral codes for his or her buddies in change totally free or discounted rides:

Lyft refer code as example of innovative Digital Marketing Campaign

Combining Lyft’s wonderful and handy product with a strong referral system is making the startup develop like wildfire.

The Lesson: Begin by providing a terrific service after which construct a referral program for word-of-mouth advertising and marketing. It’s typically more economical than shopping for advertisements and is way more fruitful since buddies love to present one another suggestions.

Dive Deeper: Evaluation of 1 Million Backlinks: Lyft

7) Dove

Dove produces a few of the finest advertising and marketing campaigns with their touching commercials that go in opposition to the grain by altering magnificence requirements.

They began their Actual Magnificence marketing campaign with an advert targeted on a forensic artist who created two blind sketches of a number of ladies – one from her description of herself (he couldn’t see her) and one from an outline of her given by one other individual. The sketches of the ladies describing themselves had been all a lot much less flattering than when another person described them:

Since starting this marketing campaign, the corporate has almost doubled its value to a $4.5 billion valuation, proving the significance of becoming a member of a motion and listening to what your prospects really need.

The Lesson: Perceive the underlying ache of your prospects, as a result of they’re most likely simply utilizing your product as a instrument to perform a bigger purpose. The ladies on this marketing campaign had been shopping for a self-care product, however they didn’t simply need cleaning soap, they wished to really feel extra lovely in their very own pores and skin. Dove did this in an enormous approach. Take into account the larger answer that your organization can present.

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8) Airbnb

Airbnb has modified the best way we journey and search for lodging. Launched when its founders couldn’t afford their very own hire, the location now boasts:

  • Airbnb customers have booked over 1.5 billion stays worldwide.
  • Over 4 million hosts have 7 million world listings on Airbnb.
  • The corporate has a complete valuation of $35 billion.

Their digital advertising and marketing technique depends totally on:

  • Consumer-generated pictures and movies on Fb, Instagram and Twitter/X (highlighting the cities and properties in its steady)
  • How-to movies and posts geared in direction of house owners
  • Standard metropolis guides

They’re recognized for his or her social media influencer collaborations. Mariah Carey was the primary celeb to make use of Airbnb again in 2015, and when the corporate’s advertising and marketing staff noticed that her put up bought 45K likes, they jumped on the chance to collaborate along with her – the primary of many influencer campaigns:

mariah-carey-airbnb-sponsored-instagram-post

Airbnb went on to host Woman Gaga for her Tremendous Bowl efficiency, in addition to Drake, Martin Garrix, Wiz Khalifa and Stefanie Giesinger at their Coachella performances.

The Lesson: Create demand round your services or products by discovering a subject associated to your small business that’s fascinating. For instance, Airbnb is in the end a crowdsourced resort enterprise, so fascinating content material for them is expounded to journey websites around the globe. Generate curiosity with content material, and the {dollars} will comply with.

Dive Deeper: Evaluation of 1 Million Backlinks: Airbnb

10) Spotify Wrapped

Each December, Spotify delivers a particular present to its customers within the type of “Wrapped,” an annual marketing campaign that gives a customized, data-driven snapshot of every consumer’s listening habits for the previous yr:

Spotify Wrapped playlist example of successful Digital Marketing Campaigns

This technique demonstrates the ability of personalization and the power to faucet into an viewers’s concern of lacking out. Making Wrapped accessible for a restricted time solely creates a way of urgency and encourages customers to interact earlier than it disappears.

What’s extra, Wrapped is designed to be sharable, with pre-built tales and captions that make it straightforward and enjoyable to indicate off your listening habits.

The consequence? A 21% enhance in Spotify app downloads within the first week of December (when Wrapped is launched), and hundreds of thousands of natural social media engagements. Individuals even make movies about their Spotify Wrapped playlist:

The Lesson: Spotify Wrapped’s success teaches entrepreneurs the ability of customized information and social sharing. By tailoring messages to particular person customers and creating content material that’s inherently shareable, it’s potential to create a profitable digital advertising and marketing marketing campaign, construct deeper connections, encourage engagement, and spark natural conversations.

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11) Coca Cola

Given the runaway success of instruments like ChatGPT over the previous yr, it’s no shock that many manufacturers have discovered methods to include AI into their digital advertising and marketing campaigns.

But few did this higher than Coca Cola, whose “Create Actual Magic” platform allowed followers to create and share digital vacation greeting playing cards utilizing iconic model imagery like Santa Claus, Coca-Cola Caravan vehicles, and polar bears.

Supermodel and inclusivity advocate, Winnie Harlow, is leveraging the power of AI to create inclusive holiday cards for friends and family across the world, with Coca-Cola’s Create Real Magic tool, and encourages people to create their own unique cards. Digital Marketing Campaign example

These brand-focused user-experiences not solely demonstrated the effectiveness of harnessing rising in style expertise, but in addition helped to foster a deeper sense of name loyalty by giving customers a way of possession by way of user-generated content material.

The Lesson: Capitalizing on rising tendencies will be an effective way to seize public consideration, particularly if it may be mixed with interactive experiences.

12) Skillshare 

On-line course platform Skillshare boasts over 13 million registered customers and over 500K paid subscribers, a quantity it earned on the again of a beautiful associates program designed to entice influencers:Skillshare affiliate program

The technique labored. Right here’s why Skillshare’s digital advertising and marketing deserves a spot on our “swipe-worthy” record:

Overlook cookie-cutter affiliate applications. Skillshare acknowledged the ability of focused influencer partnerships:

  • Excessive Commissions: They provide a beneficiant 40% fee on each new paying member, not simply paid subscriptions. This incentivizes influencers to go the additional mile, understanding that any nudge in direction of a free trial can flip into vital earnings.
  • Curated Content material Connections: As an alternative of one-size-fits-all banners, Skillshare lets influencers promote particular lessons related to their viewers. This fosters belief and authenticity, resulting in increased conversion charges.

By combining excessive commissions, even on free trial sign-ups, and the power to share programs that aligned with the pursuits of associates’ audiences, Skillshare not solely incentivized high-profile YouTubers and Instagramers to share their affiliate hyperlinks, but in addition generated a loyal neighborhood of learners and creators. This neighborhood, in flip, fueled the platform’s progress.

The Lesson: Affiliate applications are sometimes some of the missed digital advertising and marketing methods, however right here, Skillshare demonstrates simply how efficient they are often. Give creators sufficient incentive and the appropriate instruments, and also you’ll have the ability to faucet into new audiences which may be off your radar, driving sign-ups and gross sales within the course of.

13) Heineken: Beer Matchmaking

Capitalizing on the continued rise of social gaming, Dutch brewers Heineken launched their Beer Matchmaking advertising and marketing marketing campaign that matched players in Brazil with their ultimate gaming associate.

A store display showcasing the game-inspired limited-edition Heineken packaging as an example of an innovative Digital Marketing Campaign

Customers created profiles primarily based on their favourite video games, talent ranges and availability, and the platform matched them with appropriate opponents or teammates.

This gamified expertise cleverly built-in Heineken branding whereas catering to a particular ache level inside the gaming neighborhood: discovering appropriate teammates or opponents with the identical talent stage. The marketing campaign’s success highlights the significance of a number of key factors:

  • Determine area of interest passions inside your audience.
  • Create interactive experiences that transcend conventional promoting.
  • Subtly combine your model message into the expertise.
  • Construct a neighborhood round your model to foster loyalty.
  • Monitor information and repeatedly enhance your marketing campaign.

The Lesson: Heineken’s marketing campaign exhibits a forward-thinking strategy to focusing on new audiences. Whereas the gaming neighborhood might not have all the time been on Heineken’s radar, the Beer Matchmaking app was profitable as a result of, regardless of it’s revolutionary nature, it caught to what issues most – understanding your viewers and offering experiences that actually resonate with them.

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14) Sephora

Whereas many brick-and-mortar companies have been struggling, Sephora has managed to keep up sturdy progress by expertly merging the digital expertise with offline retail.

They launched an app that makes use of augmented actuality and synthetic intelligence to let customers attempt totally different make-up merchandise they discover on-line or within the retailer.

When the Coronavirus hit, folks had been banned from making an attempt on make-up within the retailer and finally had been banned from coming into the shops altogether. This led to a chance for Sephora as they already had a approach for folks to attempt on their cosmetics nearly.

The app offers folks suggestions and proposals alongside the best way and is linked to their e-commerce retailer in order that prospects can add gadgets on to their cart for buy.

The Lesson: Some manufacturers are struggling right this moment because the economic system shifts an increasing number of to “on-demand.” It’s particularly difficult for manufacturers that promote merchandise that customers wish to check and experiment with earlier than buying. However expertise is advancing to maintain tempo with client tastes and there are methods you should use tech to simply permit your prospects to pattern your totally different merchandise each on-line and in-store.

15) Trello 

Trello is one other B2B enterprise that’s killing it on social media. One in all their newest campaigns, #WhereITrello, inspired customers of Trello to share how they use the product.

The problem is to “Publish a pic of Trello in your desk, farm, rug, wherever you’re employed and inform us your Trello story utilizing the hashtag #WhereITrello for an opportunity to win restricted version swag each week!”

The marketing campaign was profitable as a result of it focused their ultimate prospects (SMBs and solopreneurs) who’re proud to be distant. Due to this fact, it wasn’t that troublesome to encourage them to put up about the place they work.

Keep in mind: 71% of shoppers who’ve had a optimistic expertise with a model’s social media usually tend to advocate it to a good friend, which helps manufacturers enhance their referral alternatives.

The Lesson: Earlier than working a social media marketing campaign, take into consideration what your prospects are pleased with and how one can faucet into that. In the event you give prospects a cause to share what they’re pleased with, your marketing campaign can be a hit. Plus, UGC additionally gives social proof to potential prospects.

Associated Content material: 8 Methods to Encourage Extra Consumer-Generated Content material (UGC)

17) L’Oreal

L’Oreal unveiled a marketing campaign known as “This Is for Males.” A model recognized for empowering ladies, L’Oreal wished to attract consideration to a statistic that their analysis uncovered: 91.4% of Germany’s administration and governing boards are comprised of males.

Additionally they discovered that though there have been much less ladies in administration and board roles, these which are in these roles considerably outperform their male friends:

When ladies occupy 30% of administration positions, profitability was discovered to enhance by 15%.

Their social media marketing campaign addressed this problem boldly by creating “a sequence of gender stereotype reversal print advertisements to convey their findings to males in tongue-in-cheek style” with banners that includes lipstick, mascara and different make-up merchandise and the phrases “This Is for Males” emblazoned throughout the banner:

L'Oreal example of successful Digital Marketing Campaign

The ads themselves had been created in collaboration with McCann Worldgroup who reported that the ads had been blowing up on social media: The primary put up generated over 1,500 shares and much more interactions and likes.

The Lesson: The lighthearted strategy by L’Oreal made a doubtlessly divisive subject extra approachable, inviting various opinions and sparking dialogue. Typically instances advertising and marketing exterior of the field and utilizing daring or sudden humor mixed with data-driven messaging can spark viral engagement and drive consciousness past the preliminary audience.

Digital Advertising and marketing Marketing campaign Templates

In the event you really feel overwhelmed by the entire advertising and marketing campaigns above, listed here are some templates that may make it easier to get began:

  • Normal Advertising and marketing Marketing campaign Template: This template from Atlassian will make it easier to create the blueprint of your mission early on so there’s no danger of complicated issues like marketing campaign targets, what deadlines are developing, or how the funds is being allotted.
  • Video Content material Advertising and marketing Template. Leaping in entrance of the digicam with no clear plan is intimidating. Or perhaps you may have some footage, however don’t know the way you need to you place it collectively. These video advertising and marketing templates may help you out.
  • Electronic mail Advertising and marketing Template. Electronic mail advertising and marketing remains to be among the best advertising and marketing marketing campaign channels as it could produce an enormous ROI at low value. Whereas there are nearly limitless methods to construction your electronic mail advertising and marketing campaigns, these are a couple of of our favourite templates.
  • Social Media Advertising and marketing Template. In the event you’re working with influencers or focusing closely on model consciousness, you’ll most likely do some social media advertising and marketing. Fortuitously, Hootsuite has supplied a number of nearly each social media advertising and marketing template you might presumably consider.
  • Running a blog Advertising and marketing Template. In the event you’re seeking to construct your model and additional clarify your services or products (notably B2B firms), running a blog is a superb approach to take action. These running a blog templates will get you off to a terrific begin.

Final Phrase on Digital Advertising and marketing Campaigns

Virtually all of the manufacturers mentioned on this record are properly established and these campaigns had been actually not their first ones, so don’t be discouraged in case your first marketing campaign doesn’t instantly pattern on Twitter! Begin by getting a agency understanding of your viewers’s wants, wishes and ache factors.

After getting a deep understanding of your viewers, A/B check varied marketing campaign messages and draw inspiration from the above-mentioned digital advertising and marketing campaigns.

In the event you create an incredible product and provide wonderful assist, it’s solely a matter of time earlier than your marketing campaign can be listed right here!

In the event you’re able to stage up your advertising and marketing campaigns with measurable progress outcomes, Single Grain’s digital advertising and marketing consultants may help! (We’ve helped Amazon, Airbnb, Lyft and others!)👇

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