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8 Kinds of Podcasts: The Full Information to Audio Content material Advertising and marketing (Infographic)


Up to now decade, podcasts remodeled from a distinct segment medium to a preferred type of leisure on par with conventional media. In reality, 64% of People have listened to a podcast in some unspecified time in the future, whereas 42% say they’ve listened to not less than one prior to now month.

For content material entrepreneurs, podcasts symbolize a enjoyable and fascinating approach to join with new viewers segments. The low barrier to entry of podcasting means nearly anybody with a microphone can distribute their concepts to a worldwide viewers.

How Do You Select a Podcast Format?

In the event you’re unsure the place to start, begin by asking your self this query: What sort of content material does my viewers need?

Let the reply to this query information your preliminary planning. You’ll be able to take a look at your web site and social media analytics to get a greater sense of the matters your viewers enjoys studying about essentially the most. For instance, in case your viewers responds effectively to long-form blogs, you may think about beginning a podcast that dives deep into trade challenges. In case your viewers prefers bite-sized takes on present occasions, a conversational podcast may be extra participating.

You don’t must resolve simply but. We’ll information you thru the most typical podcast codecs so you possibly can see what’s attainable.

8 Kinds of Podcasts

Contemplating that there are about 2,625,932 “legitimate” podcasts out there for obtain on Apple Podcasts at this very second, we perceive if the market appears a bit of crowded to you. If there are such a lot of podcasts on the market, how are you speculated to make a mark on the medium?

There’s actually no purpose to sweat. Though the variety of podcasts is at all times rising, it doesn’t imply you must compete with all of them. With the proper technique, you possibly can at all times discover a area of interest viewers that’s ravenous in your content material, irrespective of how humdrum a normal viewers may discover your trade.

Step one towards making a podcast that appeals to your ideally suited viewers is to choose the proper podcast format, not essentially the hottest podcast format. There’s at all times room to place your distinctive spin on these 8 main kinds of podcasts:

types of podcasts

1. Interview Podcasts

The interview podcast format often entails one or two hosts who communicate with a number of friends every episode. On this format, the visitor offers distinctive experience or insights on a given matter, trade or theme. You’ll be able to truly break this format additional into two podcast kinds:

  • Professional interviews: In podcasts like Reid Hoffman’s Masters of Scale, the interviewer focuses on a particular matter during which the interviewee is taken into account a thought chief. For instance, a visitor like Invoice Gates may share tales about his experiences as a know-how entrepreneur. Many viewers members take heed to any such podcast to study extra a couple of given trade or achieve insights that may assist them in their very own careers.
  • Leisure interviews: Leisure-style podcasts invite friends to share attention-grabbing tales about their lives. These reveals are sometimes hosted by comedians or leisure journalists. For instance, comic Sabrina Wu not too long ago appeared as a visitor on fellow comic Carmen Esposito’s podcast, Queery, to debate gender identification, race and the way these have influenced their profession.

Interview format podcasts can require fairly a little bit of analysis. On the similar time, the podcast host wants the proper abilities to attract out attention-grabbing tales from friends. This format is a good way to offer a spread of opinions and viewpoints.

2. Conversational Podcasts

Conversational, co-hosted reveals are a highly regarded podcast style and are similar to conventional radio reveals. On this format, two podcast hosts have entertaining conversations about particular themes and matters. Usually, co-hosts will talk about trending information tales and supply insightful — or humorous — commentary.

Conversational podcasts could embody friends, as effectively. For instance, the Adam Buxton Podcast, hosted by the British comic, places a comedic spin on this well-liked style. He’s usually joined by friends who, for the higher a part of an hour, merely have a dialog with him.

This kind of podcast requires a excessive degree of consolation and familiarity between the hosts. If the hosts don’t know one another effectively or don’t get alongside, the viewers will be capable to inform. As a result of you possibly can’t script a dialog — or not less than, you shouldn’t — this format is greatest for hosts who can improvise on the spot.

The conversational podcast could current distinctive technical challenges. For instance, if the hosts reside in separate cities, they’ll want particular podcast recording software program to file the voice tracks independently after which splice them collectively.

3. Monologue Podcasts

Monologue podcasts, or solo podcasts, characteristic a single host who speaks for the whole lot of every episode. These podcasts are often hosted by somebody who’s an professional in a given subject. Viewers members tune in to find out about a particular matter or get an knowledgeable opinion on current occasions.

Many academic podcasts, comparable to Philosophize This!, hosted by Stephen West, are monologue-style. On this specific collection, West takes listeners on a journey by the historical past of world philosophy. Starting with presocratic philosophy, West offers an outline of main actions in philosophic thought all through the ages.

This model of podcast could be utilized to any matter — however hosts ought to have sufficient expertise and experience to fill many episodes. That stated, it’s attainable to provide a limited-run podcast that covers a single matter or challenge, much like a serialized audiobook.

The monologue format offers the benefit of not being depending on different folks. The host doesn’t must ebook friends or configure schedules with one other host. Nevertheless, this model nonetheless requires a good quantity of analysis.

4. Storytelling / Investigative Podcasts

Podcast listeners get pleasure from storytelling and investigative podcasts for his or her immersive experiences. On this format, a number of hosts use every podcast episode to inform a complete story or a chapter of an ongoing story.

There are a lot of totally different examples of non-fiction, story-based podcasts. On one finish of the spectrum is Dan Carlin’s Hardcore Historical past podcast. Carlin produces extraordinarily well-researched miniseries that take his podcast listeners by momentous intervals of world historical past. In reality, his present entails a lot analysis that every miniseries takes months to provide.

On the opposite finish of the spectrum is My Favourite Homicide, hosted by Karen Kilgariff and Georgia Hardstark. Every episode covers a particular case in ugly element. This present can be closely researched however offers extra private commentary on every topic.

Non-fiction podcasts can require numerous assets. Podcasters who excel at this format mix wonderful analysis abilities with a eager eye for leisure worth.

5. Roundtable Podcasts

Roundtable podcasts, or panel reveals, contain a constant or rotating group of hosts who present commentary and dialog round particular matters. Usually, there’s a principal host who MCs every episode whereas co-hosts fill particular roles. For instance, some co-hosts could present extra comedic commentary, whereas others provide in-depth experience.

Panel reveals usually attempt to make their viewers members really feel like they’re a part of a non-public membership. As an illustration, long-time listeners will choose up on in-jokes and host persona quirks extra so than somebody tuning in for the primary time.

Roundtable podcasts take the stress of 1 particular person by splitting the workload amongst a variety of totally different folks. For instance, on Conan O’Brien’s podcast, Conan O’Brien Wants a Pal, the previous late-night host is usually joined by co-hosts and quite a few friends from across the leisure trade.

6. Theatrical Podcasts

The fiction podcast, or narrative podcast, has been a rising development for years. Some theatrical podcasts include a single host who narrates a narrative in the same method as an audiobook. Different podcasts inside this format make the most of a complete forged of voice actors and sound engineers to create extra immersive experiences.

On this format, podcast hosts try to create fictional worlds that entertain their listeners. It calls for a degree of creativity and expertise to maintain listeners engaged. Whereas this format doesn’t require as a lot analysis as others on this record, it nonetheless entails numerous work. On the similar time, that signifies that the competitors is excessive. Not solely do these podcasts compete with one another, but in addition with different types of leisure like TV reveals, audiobooks and flicks.

If fiction is your jam, look no additional than the sci-fi analogy podcast collection, DUST, for inspiration.

7. Repurposed Content material Podcasts

At Brafton, we love repurposing content material. The method of repurposing current content material offers a number of advantages, from boosting viewers engagement to serving totally different wants alongside the gross sales funnel. Plus, repurposing content material can provide the respiration room you could create contemporary, attention-grabbing content material.

Information applications are among the many most typical on this class. The identical story can seem in print, video and audio. This format works effectively for manufacturers that already produce numerous content material for the net. For instance, if your corporation has a strong backlog of weblog content material, you may flip every put up into its personal podcast episode. That might successfully provide you with double the quantity of content material and mean you can attain a phase of your audience that prefers audio content material to a written format.

8. Hybrid Podcasts

Podcasts are a extremely versatile medium. You’ll be able to combine and match the essential codecs from this record to create your individual model. For instance, a podcaster with experience in a given topic space may host a monologue-style podcast and sometimes interview friends. Likewise, a panel present may break up every episode into segments, together with an area for the primary host to current a monologue.

A fantastic instance of a hybrid present is The New York Instances’ podcast known as The Day by day. Hosted by Micheal Barbaro and Sabrina Tavernise, every episode consists of monologues and interviews with a few of the world’s greatest journalists.

Or, you may provide you with a podcast format that’s nothing like anything on this record! That’s one of many nice issues in regards to the medium. The barrier to entry is sort of low in comparison with beginning a radio present or TV program. There are even free internet hosting choices that mean you can file podcasts remotely, produce episodes and put up them to main distribution channels, all immediately out of your smartphone.

Fast Suggestions for Beginning a Podcast

Feeling impressed to begin your individual podcast? Listed below are some fast tricks to get began:

What Gear Do You Want To Begin a Podcast?

On the very least, you’ll want a smartphone to begin recording a podcast. Your cellphone has a microphone and an web connection, which is all you could file and distribute your podcast. Nevertheless, podcasts recorded on cellular units can sound tinny and unprofessional.

The subsequent greatest setup is equally easy: A pc and a microphone. You should use free — or very reasonably priced — software program to observe your vocal ranges and produce a present that sounds almost skilled.

If you’d like the complete Joe Rogan expertise, you’ll must spend fairly a bit extra on skilled gear, together with:

  • Stand microphones.
  • Acoustic foam.
  • Audio mixers.
  • Pop filters.
  • Modifying software program.

After all, you’ll additionally want someplace to file. A quiet workplace house is often an excellent place to begin. Marc Maron famously began recording his podcast WTF in his storage and even interviewed former President Barack Obama there. So don’t fear should you don’t have entry to a recording studio.

How A lot Cash Does It Take To Begin a Profitable Podcast?

The price of producing a podcast can differ drastically relying on a variety of components. In the event you plan on making a solo podcast with minimal gear, the barrier to entry could be as little as $0. Nevertheless, most podcasters pay for web site and podcast internet hosting. Distribution networks like Spotify and Apple Podcasts don’t host your precise podcast recordsdata. For that, you’ll want to make use of a service like Buzzsprout, Anchor, SoundCloud or Captivate.

In the event you’re beginning a podcast from scratch, with none gear, you possibly can anticipate to spend wherever from $50 to $500 to launch your present. However keep in mind, many individuals have began a profitable podcast with little greater than a smartphone and a dream.

Editor’s Word: Up to date October 2023.



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