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HomeInsuranceAcrisure faucets music legend Lionel Richie as model ambassador

Acrisure faucets music legend Lionel Richie as model ambassador




Acrisure faucets music legend Lionel Richie as model ambassador | Insurance coverage Enterprise America















Chairman says transfer aligns with agency’s mission of “imitless progress”

Acrisure taps music legend Lionel Richie as brand ambassador

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Acrisure has introduced that legendary recording artist Lionel Richie shall be becoming a member of the corporate as an official model ambassador.

In his new position, Richie will leverage broadcast and social media platforms to lift consciousness and generate pleasure as Acrisure expands its direct-to-consumer choices. Moreover, he’ll contribute to varied advertising and marketing initiatives, showcasing Acrisure’s transformation right into a complete fintech companies supplier.

“Acrisure may have merely relied on its status as a significant participant within the insurance coverage trade, nevertheless it did not. As an alternative, it actively prevented complacency and fostered innovation in a number of methods. Because of this, Acrisure has emerged as a real frontrunner within the Fintech area,” Richie mentioned. “What impresses me essentially the most is the corporate’s tradition, which genuinely values empathy—a testomony to the truth that progress will be pursued with out dropping sight of 1’s origins. In the end, that is the sort of firm I wish to collaborate with.”

Greg Williams, Acrisure co-founder, chairman and CEO, mentioned that Richie’s status would have a profound influence on increasing and enhancing Acrisure’s model.

“His distinctive ability at connecting authentically with an viewers will make him a useful useful resource for the organisation,” Williams mentioned. “We’re thrilled to accomplice with Lionel as we pursue our mission of limitless progress.”

Richie’s involvement with Acrisure provides to the corporate’s roster of latest advertising and marketing accomplishments. Notably, Acrisure secured the naming rights for Acrisure Stadium, the brand new dwelling of the Pittsburgh Steelers. Moreover, the corporate unveiled Acrisure Area in Southern California, an leisure and sports activities venue serving as the house of the AHL’s Coachella Valley Firebirds. Acrisure additionally shaped a partnership with UBS Area and the New York Islanders, leading to “The Acrisure Nice Corridor” being designated as the principle entrance to the venue.

Acrisure additionally lately introduced its enlargement into Central and Jap Europe with the acquisition of Unilink Group, the area’s largest distribution platform, in addition to the enlargement of its company advisory and options division into North America.

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