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How Stripo makes use of modules to hurry up e mail advertising and marketing — Stripo.e mail

Are you an e mail marketer and dream of decreasing the time you spend on operational duties, reminiscent of constructing common emails, to go away extra time for concepts, methods, and creativity? We at Stripo perceive you and know the way to do that as a result of we now have been by means of this ourselves and decreased the time an e mail marketer spends on creating an e mail from 2.5 hours to Half-hour.

The Stripo editor modular structure helped us clear up this drawback. Learn the way it labored on this case.

What are modules within the Stripo editor?

A modular system is a capability to make use of saved unbiased content material blocks of emails, which already embody all the required parameter settings (fonts, colours) and, if important, program code components. You create and save within the editor’s library any variety of module choices for various features of emails (header, footer, product card, and many others.).

When creating an e mail marketing campaign, you mix modules and shortly get a pretty and purposeful consequence. That is extra handy than utilizing ready-made templates, because it removes any restrictions and makes the e-mail creation course of versatile.

We are going to present how modules work and their advantages utilizing the instance of utilizing modules within the Stripo e mail redesign course of.

Problem: Pace up the creation of emails with a brand new branded design utilizing modules

After updating the web site’s design and different visible media, we moved on to one of many essential phases — introducing a brand new model design in all varieties of emails: promotional emails, set off emails, and newsletters.

Making emails extra fascinating for subscribers was difficult as a result of some blocks can change in several emails. They differ in particulars however should retain the fundamental idea of the model. 

The e-mail advertising and marketing specialist is straight concerned in getting ready emails for Stripo purchasers. As well as, particular emails are despatched straight by our enterprise items, for instance, emails for the associates program and HR emails.

We determined to make use of a modular structure to implement all of the up to date components within the e mail collection shortly.

An e mail marketer, a product advertising and marketing supervisor, and a advertising and marketing designer, who’re liable for the complete visible look of our supplies and representatives of enterprise items, took half in fixing this drawback. We divided the entire technique of teamwork into phases. Every had its consequence.

What does the circulation of teamwork in creating and utilizing modules appear like?

That is what the circulation of utilizing modules by an e mail marketer seems like:

  1. E mail marketer makes transient and process assertion for the designer.
  2. The designer and product advertising and marketing supervisor create layouts for all e mail varieties in Figma.
  3. The e-mail marketer, utilizing layouts, creates customized blocks within the Stripo editor and saves them as modules.
  4. Subsequent, the e-mail marketer makes use of modules to create promotional campaigns and set off emails and newsletters.
  5. Enterprise items are supplied with already designed modules, primarily based on which they put together their emails within the editor.

Now, let’s discuss every of those phases in additional element.

Stage 1: Transient and process assertion for the designer

At this stage, the e-mail marketer ready an in depth transient for the designer, through which he confirmed what emails he wants, who will obtain them, beneath what situations, and the way they could differ. He additionally confirmed the approximate construction of every sort of e mail in order that the designer might take into consideration the required blocks.

Due to this stage, the designer and PMM acquired all the required info to create e mail layouts.

Stage 2: Format design

Every thing must be in a model model: all visible communications, so the person visually sees the identical methods on the web site and within the emails. Subsequently, a product advertising and marketing supervisor and designer are at all times concerned in growing the design of selling supplies.

They thought concerning the construction of the emails, the design of every component, and the variations that might be used to make the emails extra fascinating for readers.

When redesigning, we at all times attempt to stay on-brand, however on the identical time make content material segmentation a colour. The flexibility to make use of modules helps loads with this

Alina Hrydina

Alina Hrydina,

Product advertising and marketing supervisor at Stripo.

To create the flexibility to simply mix modules and select the precise ones for the duties of a selected e mail, the designer gave such suggestions:

  • improvement of a number of choices for headers — solely with a emblem and with a hyperlink to go to your account;
  • new branded footer — black with icons of all social networks;
  • the usage of one character for bullets — within the block and all emails;
  • single signature format for all senders of emails from Stripo;
  • content material segmentation utilizing colour: purple for drawback notification emails, blue for subscription and plan emails, inexperienced for different emails, black and white to be used instances;
  • the CTA buttons may are available three colours — black, white, and blue — and replicate the significance of every name to motion.

That is what the board seems like in Figma, which incorporates all of the potential e mail choices from Stripo:

Examples of all types of emails in Figma

Due to this stage, the e-mail marketer doesn’t have to invent something sooner or later: he merely takes all of the parameters that the designer prescribed, considering the right composition of the e-mail, show in desktop and cellular variations, and far more.

Stage 3: Creating blocks and modules

The e-mail marketer receives from the designer the layouts of all emails, all variants of blocks, tips for his or her use, and mixtures. So, he at all times has examples of find out how to mix modules relying on the kind of e mail.

Subsequent, he lays out the primary e mail within the Stripo editor. At this stage, the duty of the e-mail marketer is to create an e mail template, arrange customized blocks in it, and write down all of the parameters specified for every block in Figma.

That is what the format seems like in Figma — fonts, colours, placement — every part is precisely specified:

Examples of email layout in Figma

And that is what an e mail seems like within the Stripo editor:

Example of email after the redesign

Getting ready the primary e mail template with the creation of all blocks often takes 2-2.5 hours. Then, the e-mail marketer saves all personalized blocks as modules, and work on every e mail will go quicker sooner or later.

What must be carried out at this stage in order that the modules assist save time sooner or later

1. Create completely different variations of every e mail component

With the assistance of modular structure, we will make a number of variations of the identical block, save them as modules, and use the wanted model.

For instance, our header differs for set off emails, digests, and affiliate emails. I saved all choices as modules, and realizing precisely which e mail I used to be beginning to create, I used the appropriate module

Oleksandr Dieiev

Oleksandr Dieiev,

E mail advertising and marketing specialist at Stripo.

Right here’s a header instance for digest emails: 

Header example for digest email

And this one – for set off emails: 

Header example for trigger email

In promotional emails, the footer is stretched to the complete display width; in set off emails, it’s slim. Choose the required one from the saved modules to keep away from creating them from scratch each time.

Footer example for digest email

2. Create handy filtering of modules

All modules are collected in sections — headers, footers, first screens, info blocks, weblog posts, and many others. And when an e mail marketer collects an e mail, he merely strikes by means of these headings.

Once we save new modules, we will assign a filter to every block, add a tag and an outline (for instance, “use this header in set off emails”), after which it is going to be straightforward to search out.

How to save new modules

This dramatically helps additional work, primarily when a number of folks work on the emails.

How modules are collected in sections

3. Take into account the usage of good modules

It’s handy to make use of the created good module for bulletins of articles on our weblog. It’s made within the model’s design, with the prescribed variety of letters within the title and outline. All info is pulled mechanically after including the required hyperlink.

For the bulletins of our weblog articles within the digest, I have already got a wise module created — made in our design, and I can simply add a hyperlink — every part else is pulled mechanically by Stripo

Oleksandr Dieiev

Oleksandr Dieiev,

E mail advertising and marketing specialist at Stripo.

That is what working with a wise module seems like:

Example of using smart elements

4. Synchronize modules for bulk enhancing 

The primary modules are synchronized for bulk enhancing, saving time. You possibly can bulk replace the design or knowledge in your modules by modifying just one as soon as they’re synchronized. You possibly can mechanically replace all present emails by altering one single module.

For instance, including the TikTok social community to the footer was needed, which was not there earlier than. It’s clear that we added a brand new footer in new emails, however in all saved set off emails, welcome collection, and others, we merely added to the prepared module, synchronized with others, and the data was up to date. The identical story is ready now to exchange the brand new Twitter emblem — two clicks, and every part is prepared

Oleksandr Dieiev

Oleksandr Dieiev,

E mail advertising and marketing specialist at Stripo.

Look how you should use synchronized modules for bulk enhancing:

How to use synchronized modules for bulk editing

5. Use interactive modules 

E mail advertising and marketing specialist makes use of this performance to create an interactive survey or add gamification, for instance, interactive predictions, which we’ll talk about within the subsequent case.

Example of AMP survey 

Stage 4: Workflow of utilizing modular e mail design by an e mail advertising and marketing specialist

That is what the circulation of utilizing modules by an e mail marketer seems like:

  • open an empty template;
  • perceive the kind of e mail and what the content material must be;
  • primarily based on this, select the required blocks — header, footer, first display, weblog articles, and signature;
  • change the data.

So, in Half-hour, an e mail is assembled that meets all the necessities for model consistency.

How to build email using saved modules

All modules are accomplished, saved within the acceptable sections, and prepared for additional use. The required code has been added to good modules, programmers have ready interactive modules, and all modules repeated in bulk emails are synchronized.

Stage 5: Utilizing modules by Stripo’s enterprise items

The modular structure helps the e-mail marketer and the enterprise items delegated to ship the mailing independently, reminiscent of a novel e mail collection for affiliate companions. 

To not enhance the load on the marketer’s e mail, we used our editor and a modular e mail structure:

  1. Designed emails.
  2. Made up in Stripo and saved in modules — header, blocks with info, signature, suggestions kind, footer.
  3. The affiliate supervisor obtained entry to those tasks within the editor after which continued to work with the template — including the required texts and copying modules so as to add to the construction.

Example of email digest for affiliate partners

The affiliate supervisor prepares all subsequent digests utilizing the saved modules. As well as, the affiliate supervisor might use some modules developed for the information digest to replace the onboarding collection.

Example of trigger email for affiliate partners

For me, utilizing a modular structure saves quite a lot of time in creating digests — all of the complicated components are prebuilt, and all that is still is so as to add content material. I can put together emails with out involving a designer and an e mail marketer, which suggests I will be extra environment friendly

Oleksii Petukhov

Oleksii Petukhov,

Affiliate supervisor at Stripo.

Right here is one other case — how the HR division saves time utilizing modular structure to create emails.

Outcomes for all members of the method

All members of this case famous that utilizing modules simplifies the e-mail design course of, reduces time, and permits you to not fear that one thing might be carried out fallacious or won’t adjust to model tips.

We requested Oleksandr Dieiev, e mail advertising and marketing specialist at Stripo, to measure the time he spends getting ready new emails and evaluate it to the preparation time earlier than utilizing the modules.

Time measurement consequence for constructing an e mail digest: 27-Half-hour as a substitute of two hours.

The Stripo workforce might create, code, or re-code on your customized e mail templates and module units when you’ve got an important model e-book the place colours and fonts are outlined. You get 2-3 headers, footers, content material blocks, product playing cards, and many others., that we add to the module library in your account. Then, you utilize the required modules to create emails. 

Wrapping up

We at all times emphasize that Stripo’s aim is to hurry up e mail manufacturing in order that entrepreneurs can do advertising and marketing as a substitute of specializing in coding. And modular structure is an important a part of it.

Listed here are some key factors which have helped us to implement the usage of modules in e mail constructing and optimize e mail entrepreneurs’ time:

  • availability of a model e-book with all permitted model colours and fonts — you should use the Stripo model tips choice to generate a Model tips package on your model in beneath 1 minute;
  • understanding the construction of various kinds of emails and their options;
  • well-coordinated work of the workforce — designer, product advertising and marketing supervisor, e mail marketer, and representatives of enterprise items;
  • Stripo’s easy-to-use performance permits you to create and conveniently save ready-made modules, distribute them into sections, “lock” the design or knowledge, and synchronize modules for bulk enhancing.

Consequently, all these factors have helped pace up e mail constructing, delegate some e mail creation to enterprise items, and keep on-brand in each e mail. 

Increase up your e mail advertising and marketing with Stripo modular structure



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