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Serviceplan Expands within the US With Pereira O’Dell and L&C

Serviceplan Group, Europe’s largest impartial company community, is bulking up its U.S providing by naming Pereira O’Dell (POD) founders Andrew O’Dell and PJ Pereira leaders of the newly-minted Serviceplan Americas.

As a part of its U.S. enlargement, Serviceplan additionally acquired a minority stake in up-and-coming artistic company L&C.

O’Dell will develop into CEO of Serviceplan America, and Pereira CCO. Nancy Daum, POD’s CFO, will tackle the COO function. All three will stay of their present management roles at POD.

Simply over two years since Peruvian immigrants Gian Carlo Lanfranco and Rolando Cordova based L&C and opened its doorways in New York, the artistic store is now one of many most-awarded impartial companies. Adweek shortlisted the artistic company for its 2022 Multicultural Company of the Yr award. The store’s consumer roster consists of Normal Electrical, Diageo, Dole, P&G and Spectrum.

“Impulsively, we have now a two-year-old firm on the desk, a 15-year-old firm and a 50-year-old firm—three generations of independence, getting collectively to attempt to do one thing particular,” Pereira stated of L&C, POD and Serviceplan becoming a member of forces.

‘Instantly broaden our scope and companies’

Launching Serviceplan Americas is one step on the trail to cultivating a fully-integrated service providing. Which means community goals to supply its purchasers artistic, expertise, media and extra.

“The very first thing that occurs with that is that we are able to instantly broaden our scope of companies,” Pereira stated.

The Americas community is concurrently growing a U.S. presence for an additional subsidiary—the end-to-end digital company Plan.Web. It’s considered one of Serviceplan Teams’ three community manufacturers and is especially profitable in Europe.

Now that Plan.Web is opening store within the U.S., POD can now introduce its purchasers to Plan.Web’s complete digital companies. It’s an “unbelievable alternative” for all events concerned, Pereira stated. With the breadth of a community, impartial companies like POD and L&C can method work in an built-in approach which may in any other case be difficult. 

Plus, they’ll reap the advantages of worldwide enlargement through their affiliation with Serviceplan Group. 

“From the U.S. standpoint, it permits us to take the work that we’re doing right here and develop the depth of what we’re doing, the breadth of companies that we’re providing—but additionally develop to different nations,” stated Pereira.

When artistic relationships come full circle

Lanfranco and Cordova met Periera 20 years in the past, when he awarded them their first Cannes Lion. Now, with Pereira as artistic chief within the Americas, Lanfranco and Cordova’s relationship with the POD founder has come full circle.

Pereira’s relationship with the L&C co-founders mirrored his relationship with Serviceplan Group leaders. He recalled assembly with Florian Haller, international CEO of Serviceplan Worldwide, earlier than the pandemic struck. “We sat down to speak for like half-hour, and people half-hour turned three hours,” he advised Adweek.



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