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HomeMarketingTikTok launches new AI advert script generator

TikTok launches new AI advert script generator

TikTok has launched a free AI instrument that may create scripts in a matter of seconds. The function, known as Script Generator, is obtainable to all TikTok Artistic Heart customers with a desktop TikTok for Enterprise account.

Why we care: The Script Generator will make life simpler for advertisers by producing scripts for them. And one of the best half is, if digital entrepreneurs occur to hate the scripts generated, they’ve the choice to run their enquiry once more, as many occasions as they like, for no price in any respect because the instrument is totally free.

The way it works: Advertisers will merely need to enter in some primary details about the providers or merchandise they’re providing (e.g., the product identify, merchandise description, related key phrases) after which select whether or not they want a 15-30 second or 31-60 second clip.

After inputting all the knowledge, you possibly can merely click on Generate scripts. This may produce varied video scripts with hooks, scenes, calls to motion and visible/audio cues.

Screenshot 2023 06 12 At 17.33.01 800x496

Is there a catch? As with all AI-generated content material, there’s a threat of inaccurate info being printed. Advertisers who rely solely on this technique may discover their content material turns into generic with no originality as AI content material is created utilizing current developments, which may very well be dangerous for branding. This might additionally doubtlessly lead to a drop in engagement.

What has TikTok stated? The corporate has warned digital entrepreneurs that they shouldn’t rely solely on AI-generated scripts as there’s a threat of inaccuracies. It defined in an announcement:

“TikTok doesn’t make any guarantees or ensures concerning the content material generated by Script Generator. It’s solely your determination whether or not to make the most of and/or publish content material created utilizing the Script Generator in any advert or different materials. You might be solely chargeable for any content material created utilizing Script Generator, together with making certain that such content material is correct and complies with relevant legal guidelines and laws, and this content material will not be endorsed, sponsored, or accredited by TikTok.”

Nonetheless, Anton Reyniers, Google’s Head of Artistic Partnerships APAC, praised the brand new instrument, stating:

  • “TikTok are streets forward of their real understanding of artistic’s significance.”

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The massive image: Whereas AI-generated content material generally is a nice PPC instrument (see: A Google Adverts script that makes use of GPT to put in writing RSAs), AI auto-generated content material will not be all the time correct (as careworn by TikTok). So it might doubtlessly be dangerous to rely solely on this technique so people stay a necessity in PPC.



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