Right now, TransUnion introduced the enlargement of their TruAudience line of selling options. These options now mix the buyer knowledge, identification decision, viewers constructing and focusing on capabilities of TransUnion and Neustar, which TransUnion acquired in 2021.
TruAudience affords a collection of privacy-first identification decision, knowledge enrichment, viewers focusing on and superior analytics options. Neustar is a world data companies and identification decision supplier.
The product line has additionally added closed-loop advertising measurement and attribution, in addition to credit-informed advertising options.
The expanded TruAudience line is obtainable for entrepreneurs, media firms and tech suppliers.
Why we care. TransUnion claims that clients have reported a 40% discount in duplicate CRM data and a 30% enhance in conversions from higher-performing audiences. In a extra tightly regulated digital media surroundings, knowledge is scarce, and the power to search out audiences throughout channels turns into much more worthwhile for entrepreneurs. By way of a sequence of acquisitions lately, TransUnion has managed to convey collectively an unlimited retailer of information and activate it for advertisers and media companions.
Knowledge and identification. The mixed TransUnion and Neustar ecosystems span 200 knowledge sources that embody digital and offline indicators. They embody over 16 billion telephone indicators, offline shopper knowledge that covers 125 million households and 10 billion real-time digital interactions.
The information is validated by TransUnion’s identification graph, beforehand the OneID graph from Neustar. This graph has grown so as to add a whole lot of recent demographic attributes, in addition to behavioral, psychographic and purchased-based knowledge.
“TruAudience allows iHeart to ship superior identification and analytics options to make our audio campaigns extra addressable, efficient and measurable for our promoting companions,” mentioned Brian Kaminsky, iHeartMedia Chief Knowledge Officer in a launch.
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Cross-channel attain. The expanded TruAudience additionally combines TransUnion’s direct media and tech partnerships in tv and streaming with Neustar’s integrations throughout walled gardens and digital media, together with social and retail media platforms.
“We all know the way forward for personalised advertising begins with an in depth understanding of particular person and family identification and we’re assured that TruAudience delivers that intelligence,” mentioned Matt Spiegel, government vp and head of the media and leisure enterprise at TransUnion, in a launch.
