At one time, TikTok was dubbed “the million-follower manufacturing facility” for its capacity to catapult new customers to fame and notoriety. Are these days gone?
During the last a number of months, there have been grumblings amongst creators that views are on a gentle decline and follower development is lagging. A cursory take a look at the highest creators appears to bolster this: Of accounts with over 50 million followers, 20 out of 21 hit that threshold previous to summer time 2020, greater than three years in the past, the one exception being Selena Gomez—and even she, a world famous person, has been on the platform for years.
It’s well-known that rising platforms supply an opportunity for early adopters to construct audiences earlier than saturation—the extra established a platform is, the harder upward mobility turns into. Pre-TikTok, each platform’s feed consisted of content material primarily based on who you comply with; distinction this with TikTok’s For You web page (FYP), composed of algorithmically chosen content material.
Alex Zhu—founding father of Musical.ly, which bought to TikTok—preached that the FYP lastly broke the mould of the large getting greater by specializing in the worth of every piece of content material individually, giving late adopters a combating probability.
So are the golden years of gaining 10 million followers in every week over? Has development stagnated for all creators on TikTok? We took a take a look at the information for solutions.
A view into views
Wanting again on the final yr and a half, there was a lower within the variety of viral hits (categorised as any video with over 10 million views).
