Up to date September 2023.
TikTok has change into the brand new social media platform of alternative for manufacturers worldwide. The rationale for that is easy: TikTok has unquestionable promoting potential.
Corporations promoting on TikTok have discovered unbelievable outcomes at decrease prices than extra mature platforms like Fb and Google. However given how in a different way it really works in comparison with these latter corporations, many manufacturers have chosen to work with TikTok advertising companies to deal with their campaigns.
In case you’re seeking to rent a TikTok adverts company that can assist you scale what you are promoting, this text will clarify how to decide on one and provide you with 5 choices of one of the best TikTok advertising companies.
Jacqueline Foster
Demand Technology Advertising, Lever.co
We will depend on them to convey new concepts to the desk persistently
Methods to Select the Proper TikTok Adverts Company
When hiring the precise promoting company to run your TikTok adverts campaigns, there are some issues to bear in mind.
Creativity
Creating content material on TikTok is in contrast to another social media platform as a result of three essential causes:
- Its content material is solely video-based.
- Its content material should interact customers shortly.
- Its content material will need to have a local attraction (since Gen Z doesn’t like promoting).
For these causes, TikTok advertising companies should be extremely artistic to supply brief, partaking movies that don’t appear like adverts. A cookie-cutter method simply received’t make it.
On this sense, a TikTok company works extra like a conventional promoting company as a result of they excel in creativity over extra direct-based advertising approaches used with Fb and Google. They could additionally use influencer advertising to achieve viewers belief.
Versatility
Pondering that TikTok is all about dance challenges and different frivolous content material can be a giant mistake. A variety of content material goes viral; you solely want the capability to adapt. Consequently, TikTok advertising companies should be versatile and create all forms of high-quality content material, whether or not that’s:
- Adapting to a wide range of traits (like sounds and hashtags)
- Hopping onto the most recent problem (not only a dance one)
- Collaborating with influencers
Higher but, they will need to have labored with corporations in numerous industries, together with yours. That is particularly essential in case you are within the software program and B2B area, a class that hasn’t dominated the platform but.
Confirmed Outcomes
A TikTok advertising company should present testimonials and case research that show their years of social media marketing campaign work. In case you can’t discover sufficient info, ask for it. Some corporations don’t wish to share particulars publicly however are prepared to take action for his or her leads.
Additionally, verify which manufacturers they’ve labored with and what work they did for them. Are they taking a canned method to their content material or customizing their companies for every consumer?
Expertise Creating Video Adverts
Since TikTok is a video-based platform, there are various kinds of visible content material you can make. Natural movies are a preferred instance, however many TikTok customers additionally add slideshows, reels and carousels.
Whereas natural and advert content material work hand in hand, your company will want expertise in creating paid TikTok campaigns and the way that differs from advertising content material. Whereas each forms of content material look related, adverts differ as a result of they’ve particular CTAs and are sometimes promotional-based somewhat than informative.
Plus, promoting comes with its personal compliance necessities. Your company should know learn how to make partaking TikTok video adverts that fall underneath the FTC’s promoting and advertising pointers.
It’s additionally essential on your TikTok advertising company to grasp why TikTok differs from different platforms like YouTube and Instagram. TikTok attracts an viewers because the content material is often natural and informal — not too scripted or overdone. Your company will be capable to blur the strains between authenticity and creativity, making certain your content material suits this demand.
Perceive TikTok Customers
It’s no shock that TikTok attracts a youthful viewers. A quarter of their viewers is within the 10–19 age group. A high quality TikTok advertising company could have a agency understanding of the platform’s viewers and may use their desires and must create compelling movies on your firm.
So, what does the youthful technology on TikTok demand from manufacturers? Since this age group grew up with know-how, they demand artistic content material that’s additionally sensible. However don’t neglect to supply content material that makes your viewers really feel good. For instance, TikTok provides quite a few enjoyable filters; you need to use them if applicable.
Leverage Completely different TikTok Options
One of many facets that separates TikTok from different social media platforms is the superior options out there to everybody. TikTok has an intuitive video modifying platform and a number of methods to enhance the efficiency of your content material. Different TikTok options embrace filters, results, stickers, show playing cards and pop-ups.
The typical consumer might not perceive these options, however an company has the experience to use them to TikTok campaigns. They are going to use the precise options to entertain your viewers whereas nonetheless holding your movies natural and genuine.
TikTok all the time releases new options and improves its platform in numerous methods. Let’s use TikTok Purchasing for example; 55% of customers made a purchase order after seeing a model or product on TikTok, making this an efficient function for e-commerce corporations. A TikTok advert company will take note of these new options and apply them to your movies.
Maintain Up With Traits
Since TikTok is a comparatively new and revolutionary platform, traits are all the time rising. Following these traits is an efficient solution to preserve drawing in your viewers.
Following TikTok traits additionally will increase your possibilities of going viral. Traits generate extra engagements, leading to extra promotion. TikTok’s algorithms can establish traits and favor these utilizing them of their content material.
Do not forget that traits are versatile. Content material traits, comparable to dancing movies, are probably the most recognizable varieties. However many options like filters additionally see large pushes in recognition.
Your model doesn’t want to use all traits to your content material. A talented TikTok company will know which traits will work on your trade.
Viewers and Analytics
TikTok provides free analytics to anybody with a enterprise account. However measuring these analytics and realizing how they apply to your viewers is a talent honed by one of the best TikTok companies.
Let’s first begin with realizing your viewers. An skilled company is not going to solely be capable to attain your target market, however may even know learn how to use the precise ways to transform them. To make sure your adverts are profitable, your company may even observe and measure the precise analytics that align together with your targets.
Which metrics will a TikTok company observe? These can embrace:
- Impressions
- Clicks
- Conversions
- Income
Compliance and Laws
With talks of the U.S. banning TikTok, the social media platform is organising strict laws concerning privateness and security.
What are these laws? TikTok has a zero-tolerance group coverage. This implies they’ll take down any video and presumably flag creators who interact in violence, bullying, pornography, nudity, medicine and alcohol.
All these components apply to promoting, however companies have extra laws to observe. Companies can’t infringe on mental property or make false promoting claims, and may’t interact in misleading practices, comparable to giveaways and contests.
Many industries can also’t promote on TikTok. This consists of manufacturers that promote medicine, weapons, grownup merchandise and tobacco. Some manufacturers can promote on TikTok however want particular approval. These manufacturers embrace regulation corporations, medical, and well being and health merchandise.
A TikTok adverts company will know all these laws and may establish any restrictions your model might face. This can keep away from any violations and penalties, making certain your model can proceed working profitable TikTok campaigns.
High 5 TikTok Adverts Companies
1) Single Grain
- High Purchasers: Uber, Salesforce, Semrush
- Pricing: $10,000+
Single Grain is a full-service digital advertising company based in 2009. Based mostly in Los Angeles however working remotely because the pandemic, now we have labored with a whole bunch of corporations of all sizes and industries.
Now we have skilled groups that deal with search engine marketing, PPC, content material advertising, NFT and crypto advertising, conversion optimization, demand technology and different advertising divisions. As a result of Single Grain has in depth conversion charge optimization (CRO) experience, we may also help you enhance your touchdown pages with A/B testing to maximise your TikTok adverts’ ROAS.
As a TikTok adverts company, Single Grain is able to working your campaigns from starting to finish, together with:
- Understanding what you are promoting worth proposition, positioning and market
- Defining the promoting targets that greatest match what you are promoting aims
- Learning your prior advert campaigns to leverage what labored and discard what didn’t
- Reaching your target market by laser-focused demographic and behavioral filters out there on TikTok
- Advert format choice and strategizing on the precise content material sort on your model and area of interest
- Video advert creation and personalizing your video adverts to completely different goal audiences
- Utilizing influencer advertising to broaden the attain of your adverts
- Writing the promoting copy and deciding on the precise hashtags
- Always monitoring the outcomes of your campaigns
- Conversion optimization to spice up touchdown web page efficiency
2) Voy Media
- High Purchasers: Lacoste, Paw.com, Trinity Hills Co.
- Pricing: From $5,000 per undertaking
Voy Media is a performance-based, full-service company identified for its Fb promoting experience. In the previous couple of years, they’ve change into one of many high TikTok advert administration companies, working with corporations starting from Fortune 500 to D2C, in addition to schooling and tech start-ups.
Voy Media can also be revered because of its artistic studio, which oversees advert creation. That is particularly essential for TikTok, the place video is the one format out there.
Furthermore, they provide their purchasers a devoted account supervisor and lead strategist. Among the companies that their advertising and artistic studio present embrace:
- TikTok advert marketing campaign administration
- Retargeting campaigns
- Advert video design and customized photoshoots
- Copywriting
- Video modifying and manufacturing
- Consumer-generated content material
- Actual-time analytics
3) Socially Highly effective
- High Purchasers: The Physique Store, Huawei, Descente
- Pricing: Tasks begin at $50,000+
Socially Highly effective is a world social media advertising company with over 50 workers distributed in 4 workplaces in each nook of the world. In contrast to another companies on this record, Socially Highly effective defines itself as an influencer advertising company.
The corporate states that its method is “backed by knowledge and artistic methods which might be fine-tuned to impress a desired response by getting individuals speaking in addition to taking motion.”
Among the companies Socially Highly effective supplies embrace:
- Social media technique ideation for channels like Fb, Instagram and, clearly, TikTok
- Execution of influencer advertising campaigns with top-tier, world social media influencers (though they will additionally work with micro and nano influencers)
- Managing paid media campaigns, with a give attention to rising the attain of your influencer advertising campaigns
- Authorized steerage to ensure that the marketing campaign abides by all advertorial laws wherever on this planet
- Dealing with video manufacturing with their very own manufacturing company
- Expertise administration, which implies they’re able to find the precise expertise on your marketing campaign and changing their social clout into income on your model
- Group administration, with an emphasis on humanizing manufacturers and connecting together with your target market
4) Moburst
- High Purchasers: Reddit, Samsung, Uber
- Pricing: $20,000+
Moburst is a cellular advertising and paid media agency specializing in social media platforms. They generate large outcomes for his or her purchasers, all whereas holding their staff of specialists small and personable. This agency has many spectacular awards, successful the Greatest App Advertising Corporations and High B2B Corporations in 2020.
Moburst stands out as a result of they’ve an enormous vary of purchasers. Their portfolio consists of work from Fortune 500 corporations like Samsung, Uber and Dunkin’ Donuts. Additionally they have expertise working with purchasers in numerous industries, comparable to Pfizer.
As a TikTok advert company, they concentrate on paid media and natural advertising to develop your model and develop social credibility. Their secret is balancing paid and natural methods to place their purchasers as trade leaders. Moburst provides all-in-one social media advertising packages, and their companies are versatile sufficient for startups.
While you work with Moburst, you’ll work with social media specialists and a staff with expertise in each platform. Moburst can establish your viewers on TikTok, creating customized content material to have interaction and develop your followers.
Among the companies this firm provides embrace:
- Social media administration
- Social media technique
- search engine marketing
- Product technique
- App growth and design
- Content material advertising
- E-mail advertising
- Influencer advertising
5) Viral Nation
- High purchasers: Smartwater, Logitech, City Outfitters
- Pricing: $50,000+
Since its formation in 2014, Viral Nation disrupted the advertising world with its main influencer advertising companies. At present, this agency has grown to help paid media, experiential and B2B advertising campaigns.
They use a multi-channel method to their advertising campaigns. On TikTok, Viral Nation makes use of a mixture of paid show adverts and content material to seize your viewers. They tailor their campaigns to every consumer, making certain their ways will encourage motion out of your target market.
Viral Nation nonetheless makes a speciality of influencer advertising, collaborating with over 300 influencers in sports activities, life-style and gaming.
This agency has labored with the largest names in each B2B and B2C. Viral Nation is thought for its cellular app advertising companies, but it surely additionally provides different options to its purchasers:
- Paid media
- Influencer advertising
- Marketing campaign technique
- Content material advertising
What TikTok Advertising Providers Does a TikTok Company Present?
TikTok advertising companies handle natural and paid adverts on the fastest-growing social community globally. A TikTok advert company takes care of all facets of working your advert campaigns, together with:
- Video content material creation, ideally from conception to manufacturing
- Creating completely different video content material for all merchandise
- Making branded video adverts and natural content material
- Utilizing influencer advertising to broaden your message’s attain
- Monitoring your advert’s efficiency and taking actions to enhance it
- Managing the bidding course of to spice up income
- Writing persuasive advert copy
- Leveraging their deep understanding of the algorithm to create adverts able to blowing up
- Making a social media technique and managing your marketing campaign
- Optimizing your content material for TikTok search engine marketing
Why You Ought to Promote on TikTok
Versus hiring a number of in-house specialists to run your TikTok advert marketing campaign, hiring an company to do all of the give you the results you want makes plenty of sense. Listed here are 5 advantages of hiring an company:
- Join with a global and youthful crowd
- Large viewers base
- Excessive engagement
- Highly effective algorithm (greater potential to go viral)
- Stand out from the competitors
- Diversify your advertising combine
- Artistic freedom
- Constructed-in highly effective video editor
- Entry to influencers and influencer advertising
- Desire for instructional content material (can simply inform your viewers in a fascinating method)
- Value-effective
The Advantages of Working With a TikTok Promoting Company
Listed here are a number of the key advantages you’ll get pleasure from by working with a TikTok adverts company somewhat than making an attempt to do it your self:
- Collaborate with skilled professionals
- Create a tailor-made technique to your wants, targets and trade
- Apply completely different ways and content material varieties
- Save time
- Keep on high of traits
- Join with the precise influencers
- Use each advert sort efficiently
- Entry to specialty instruments
- Companies have artistic specialists who could make your natural and advert content material
- Can A/B take a look at your efforts for value financial savings and faster outcomes
- Keep extra aggressive
- Improve your social credibility
- All advert and advertising content material stays compliant
How A lot Does a TikTok Advert Company Value?
All TikTok advertising companies use a pricing construction that greatest adapts to their companies. Some companies cost a flat month-to-month project-based charge, whereas others cost based mostly on hourly charges or efficiency.
The most effective TikTok advertising companies that we’ve talked about on this article cost:
- A mean hourly charge that ranges between $25 and $100+
- A mean flat month-to-month charge between $5,000 and $50,000
You additionally want so as to add your advert price range to their charges, which ought to go as little as $5,000 monthly. (You may handle a smaller price range, but it surely wouldn’t make sense to rent an company in that case.)
As all the time, ask about costs and prices earlier than you determine to work with an company. Additionally, ask for any commissions and bonuses they might cost.
Are You Able to Get Began With Promoting on TikTok?
TikTok promoting is the current and way forward for paid social media advertising. Regardless of this platform’s consumer base being centered totally on Gen Z (also referred to as “centennials”), the facility of TikTok adverts is simple.
This social platform can get your model nearer to over a billion lively customers worldwide and present a special facet of your model that makes it stand out in a crowded trade.
The rise of a brand new promoting platform like TikTok occurs as soon as a decade; that’s why it’s worthwhile to get began earlier than the platform turns into too saturated!
The TikTok companies on this record may also help you kickstart your efforts and reap the advantages of this thrilling platform.
