Cell app WeAre8—which launches within the U.S. at the moment, Adweek can completely share—goals to supply a social media different to hate speech and misinformation. Its advert mannequin lets individuals decide in and receives a commission to look at advertisements.
That cash can then be withdrawn or directed to charitable causes comparable to Feeding America, Save The Youngsters and Folks for the Moral Remedy of Animals (PETA).
WeAre8 has been dwell within the U.Okay., Australia and New Zealand over the past 12 months. The platform is backed by publishers like The Unbiased, LADbible and Pink Information, which publish content material to the platform each day.
“The world of social that we dwell in at the moment fuels hate, local weather misinformation, and destroys our democracy,” stated Sue Fennessy, founder and international CEO of WeAre8. “I assumed, what if we are able to reimagine the digital advert mannequin after which wrap round it a social media that is stuffed with love, helps the planet and the place individuals come collectively to make a constructive affect every single day.”
The app doesn’t permit tobacco, massive oil and playing companies to promote on the platform.
More practical, lower-carbon advertisements
WeAre8 generates income by way of advertisements however shares 50% of it with individuals by way of micropayments, 5% with charity and local weather change options, and 5% with its creator and publishers.
As a result of individuals can cherry-pick the content material they like, the advertisements, in concept, are more practical for manufacturers. Analysis by advert effectiveness monitoring platform Lumen discovered that for each 1,000 impressions on an advert delivered on WeAre8, 14,819 seconds of eyeballs watched the advert. That is 10 instances the quantity of consideration in contrast with its closest competitor TikTok, and 26 instances greater than an Instagram in-feed video, based on the corporate.
