Google has printed new documentation for the GA4 Knowledge Redaction function that stops by chance sending personally identifiable info (PII) to Google. This makes it simpler to evolve to privateness legal guidelines and Google’s personal insurance policies.
Notable in regards to the function is that will probably be turned on by default for brand new properties which are added to GA4 however current properties should manually allow it.
Google’s GA 4 insurance policies require that no PII information be despatched via GA4 that Google might use to determine people.
Examples of PII consists of (however just isn’t restricted to):
- E mail addresses
- Private cellular numbers
- Social safety numbers
Eradicating PII From URLs
One of many ways in which PII might inadvertently be despatched to Google is thru URL paths and parameters that include PII in them.
The Knowledge Redaction function in GA4 is a setting that’s turned on by default for brand new properties added to GA4.
Current properties might want to configure the information redaction function within the web information stream settings.
GA4’s information redaction function analyzes occasions previous to sending them to Google and strips out any PII that could be contained within the information.
In response to the brand new documentation:
“The information-redaction function helps to stop the inadvertent assortment of PII within the type of electronic mail addresses and URL question parameters.
Knowledge redaction makes use of textual content patterns to determine doubtless electronic mail addresses throughout all occasion parameters and the URL question parameters which are included as a part of the occasion parameters page_location, page_referrer, page_path, link_url, video_url, and form_destination.”
It must be famous that Google’s documentation advises that customers shouldn’t think about their duty to take away PII to be accomplished with this answer.
The answer cannot be thought-about full as a result of GA4 customers are nonetheless obligated to be sure that there aren’t any PII despatched to Google in another method that the information redaction function might not be capable of determine and take away.
The brand new documentation states:
“It’s necessary to do not forget that whereas information redaction offers a strong device towards inadvertently gathering PII, the final word duty for assembly regulatory necessities nonetheless lies with the entity gathering information.
To additional aid you meet that duty, this function enables you to take a look at your configuration to know whether or not the textual content patterns you determine are redacted as anticipated (study extra).”
You can too use Debug View to watch in actual time how Analytics collects occasions out of your web site.”
Now it’s only a setting inside GA4.
Learn Google’s newly printed documentation for the information redaction function:
