YOUNG COMPANY SPOTLIGHT
Based | 2022
Headquarters | Florida
Merchandise | Well being and Wellness
Prime Government | Ben Glinsky, CEO
Ben Glinsky was performed with direct gross sales. After two many years of success at each stage of management, he was pissed off sufficient with what he noticed within the business that he was performed.
“After having constructed, owned and run among the most profitable community advertising firms during the last 20 years, I fully walked away in 2019,” he shared.
True Innovation
Finding out the statistics of what was taking place within the business, Ben noticed two elementary issues: solely a small proportion of the sphere was making actual cash, and clients weren’t staying on the product lengthy sufficient to realize any profit as a result of of the associated fee.
“My good buddy and enterprise companion Nauder Khazan and I’ve had this concept of a ‘Costco mannequin’ for community advertising for about 7 years,” he defined. “What if we may deliver folks top quality merchandise for a couple of {dollars} above price and do a membership mannequin like Costco, so folks may get wholesome; keep wholesome; and do it in an reasonably priced approach.”
Collectively, they studied financial developments from each inside and outdoors the business, watching client developments frequently shift towards affordability and worth and away from costly, overpriced merchandise. They famous public firms throughout the business shedding quantity on account of these developments, and never adapting to what the buyer was doing— searching for VALUE.
Teaming up with Nauder, together with wellness superstars husband/spouse staff Dr. Ryan and Lisa Goodkin, Ben launched LiveGood in 2022.
Highly effective Merchandise
With a Doctorate in Pharmacology and an undergraduate diploma in Science and Diet, Dr. Ryan formulates the entire LiveGood line of dietary dietary supplements that features multivitamins, superfood and protein powders in addition to amino acid and anti inflammatory merchandise. LiveGood additionally presents a weight administration espresso, important oils, skincare merchandise and CBD oils.
Similar to Ben and Nauder’s authentic dream, LiveGood’s membership mannequin is sort of a wholesale membership. Members be a part of at a really low month-to-month or yearly worth to entry the whole catalog of LiveGood merchandise at important member reductions. In the event that they select, members can turn into associates for $40 and reap the benefits of the corporate’s compensation plan as properly. However, similar to LiveGood has upended the standard direct gross sales mannequin for promoting merchandise, there are important variations in LiveGood’s affiliate plan as properly.
As Ben defined, “At LiveGood, we concentrate on the top customers,” he stated. “That’s why, whereas most firms see solely a small proportion of individuals earning profits, at LiveGood, over 30 p.c of our associates are in revenue—and lots of greater than that in the event you rely how a lot individuals are saving on our superb merchandise. Moreover, we permit our associates to work different dwelling companies. When a big proportion of individuals in community advertising are making no cash, it’s not truthful to not permit them to take action elsewhere. That’s why we’ve got plenty of associates who’re additionally concerned in different applications who’re shopping for their merchandise from LiveGood and telling their buddies to do the identical, even when it’s not their important focus. It simply is sensible. If you may get top quality merchandise at LiveGood at low costs, why would you purchase them wherever else?”
With over a million members accessing top quality, reasonably priced merchandise and a whole bunch of hundreds of associates sharing, the LiveGood staff is proving that whenever you align with developments and supply important worth, folks need to be part of it.
“We’re doing one thing proper, one thing that no different firm is doing,” Ben shared. “We imagine that everyone wants LiveGood. We provide top quality merchandise at low costs, all backed by our 90-day empty bottle a refund assure. The world is as unhealthy because it’s ever been. In case you’re bored with not being at your greatest stage of well being, it’s time for LiveGood!”
From the Could 2024 problem of Direct Promoting Information journal.
