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Monday, June 17, 2024
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Pyramid scheme + backup service


BehindMLM first reviewed Bought Again up again in 2015.

The MLM firm is a part of International Digital Alternatives (GVO), owned by Joel Therien.

Unsure how Bought Backup has gone all through the years however not too long ago there’s been an uptick within the enterprise.

SimilarWeb tracked a rise in Bought Backup web site site visitors, from ~53,400 in June to ~121,900 in August. Most of this site visitors is coming from the Netherlands (49%), UK (10%), Australia (10%) and Canada (9%).

Bought Backup’s revitalization prompted a number of readers to achieve out and request an up to date assessment.

At the moment we revisit Go Backup to see the place the MLM alternative is at eight years later.

The Firm

Bought Backup fails to offer possession or government info on its web site.

Within the footer of Bought Backup’s web site International Digital Alternatives is talked about, together with a Texas company deal with.

Joel Therein (proper) does seem in an embedded (and for some purpose photoshopped) Bought Backup advertising and marketing video, however that is straightforward to overlook.

Clearly Bought Backup isn’t attempting to cover its affiliation with GVO. Nonetheless, why Bought Backup doesn’t present shoppers with possession and government info is unclear.

Bought Backup’s Merchandise

Bought Backup markets a month-to-month subscription that gives desktop and cell app cloud backup companies.

  • $8.99 a month for a 1 TB private backup plan
  • $9.97 a month for a 6 TB Household backup plan (6 accounts)

Bought Backup claims their cloud backup service is safe as a result of it’s “encrypted with navy grade encryption”.

Bought Backup’s Compensation Plan

Bought Backup’s compensation plan combines recruitment and gross sales of the backup subscription.

Recruitment Commissions

Each Bought Backup affiliate pays $9.97 a month.

Bought Backup makes use of this payment to pay recruitment commissions through a “two by infinity” matrix.

Every week the matrix is crammed chronologically primarily based on when a Bought Backup affiliate joined.

Commissions are paid per place within the matrix. Particular recruitment fee quantities should not disclosed.

Subscription Commissions

Subscription commissions are paid on backup service subscriptions bought to retail prospects and recruited associates.

Bought Backup pays subscription commissions through a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the high of a unilevel group, with each personally recruited affiliate positioned straight below them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel group.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

With respect to depth, Bought Backup solely pays on the deepest leg (the leg with essentially the most ranges of recruitment).

  • a 200% fee is paid on the primary month of personally referred subscription enrolments
  • 25% is paid every month thereafter on personally referred subscription enrolments
  • 25% is paid per subscription enrolment on the deepest unilevel group leg (known as the “payline”)

Be aware that Bought Backup doesn’t specify what the above percentages correspond to in greenback quantities.

Matching Bonus

Bought Backup pays a 25% Matching Bonus on subscription commissions earned by personally recruited associates, in addition to an affiliate’s deepest unilevel leg (payline).

Becoming a member of Bought Backup

Bought Backup affiliate membership is $9.97 a month.

Bought Backup Conclusion

In 2015 Bought Backup had no retail providing, everybody was an affiliate. This was an apparent pyramid recruitment mannequin.

In 2023 Bought Backup has separated the MLM alternative from its backup subscription service. This can be a step in the appropriate route.

Sadly utilizing affiliate membership charges to pay commissions leaves us again at sq. one.

It’s doable to hitch Bought Backup as an affiliate for $9.97 a month, recruit others who do the identical and earn commissions.

This can be a pyramid scheme enterprise mannequin.

Don’t wish to miss out? The quicker you improve, the higher place you’ll safe within the matrix.

Retail backup subscription quotas would remove pyramid considerations however Bought Backup doesn’t have these.

A secondary company-wide pyramid may also exist if nearly all of Bought Backup backup subscriptions are held by associates. This might recommend Bought Backup’s backup service will not be retail viable.

To independently consider this I ran a fast seek for “cloud backup service”. Right here’s what got here up (costs correct at time of publication however topic to vary):

  • Backblaze – limitless backups for $7 a month
  • Carbonite – limitless backups for $7.99 a month
  • iDrive – 5TB for $69.95 first 12 months ($5.82 a month) after which $99.50 yearly ($8.29 a month)

One space Bought Backup is healthier is that it covers six computer systems for $9.97 a month. Information sensible nonetheless Bought Backup’s 1 TB per gadget is relatively fairly unhealthy.

Bought Backup’s single gadget $8.99 subscription is completely not retail viable. I get the sense it’s simply there to upsell folks to $9.97 a month.

As with our authentic assessment, a fast pyramid take a look at you are able to do as a potential Bought Backup affiliate is ask your upline what number of energetic retail subscriptions they’ve.

Weigh that towards their energetic recruited associates (you’re taking a look at a minimal 50/50 greenback break up in funds every month), and go from there.

Between Bought Backup’s questionable retail viability and affiliate membership payment pyramid scheme, eight years later and I’m nonetheless not seeing a lot to love right here.



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