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We Put Three to the Take a look at

We have all heard how AI may also help us write higher, sooner, and with extra accuracy.

Best AI sales writer

Whereas this sounds interesting, particularly for time-strapped salespeople, there’s a catch: not all AI instruments are created equal.

Right here, I put three AI instruments to the check — ChatGPT, ChatSpot, and — to see which one writes the perfect chilly e mail.

Let’s dive in.

Free Report: The State of Artificial Intelligence in 2023

Dangle on – would not ChatGPT, ChatSpot, and all use OpenAI?

Good catch – and sure, OpenAI powers all three instruments. Nonetheless, if I ask them the identical query (e.g., “What’s crucial comfortable talent to have in gross sales?”), they arrive at totally different solutions. ChatGPT favors empathy, ChatSpot prefers efficient communication, and says rapport-building.

How do these instruments, all powered by the identical know-how, arrive at totally different solutions?

For one, OpenAI has launched a number of variations of its fashions, and totally different instruments might be utilizing totally different variations.

On high of that, some platforms incorporate further logic after the mannequin generates a response, both to make sure high quality, take away undesired content material, or higher match the platform’s intent. This could result in variations within the ultimate solutions.

There’s additionally the case of suggestions. Relying on the instrument, customers can upvote, downvote, or present suggestions on solutions. Over time, these suggestions loops information the instrument to favor sure varieties of responses over others.

Which AI Software is the Greatest Gross sales Author?

I prompted every instrument to put in writing a chilly e mail to a pretend prospect named Katie. Here is the immediate I used:

“Write a pleasant e mail to Katie Wu, Head of Operations at Acme Firms, introducing our new “SkyLite” App. The app is a list administration app designed for companies which have a number of warehouses. Acme Firms simply opened its third warehouse this month, and “SkyLite” can combine with its present tech stack.”

Let’s examine which instrument delivered the perfect outcomes.

#1. ChatSpot

ChatSpot (3)

Coming in first place is ChatSpot – let’s focus on what this instrument did properly:


I used to be pleasantly stunned to see bullet factors on this e mail. That is an efficient strategy to lay out data and provides the attention a break from longer paragraphs.

As for the substance of the e-mail, it does job explaining the product’s worth. It outlines the app’s options to offer the reader a transparent image of its capabilities. It is a nice start line for salespeople to raise with precise stats, testimonials, or case research.


Whereas the e-mail does job of outlining the options, it might do a greater job of fixing for the precise buyer. For instance, it mentions that Acme Firms is going through some challenges as they develop, but it surely would not say what these challenges are — or how the product solves them.

Whereas AI is nice at amassing details about a product, it isn’t so nice at “promoting” that data. Because of this, it typically generates imprecise, generic statements.

So, whereas AI can present a stable basis for an e mail, you continue to have to personalize it. Name out related ache factors, and do not be afraid to ask questions. For instance, “In working with different operation managers, one of many key points I see is [X]. Does that sound just like previous challenges you’ve confronted? I’ve some concepts that may assist.”


Copy AI lands in second place — this is why:


This e mail is brief, concise, and well-spaced, which makes it simple to learn and skim. That is important, particularly for busy professionals who obtain a number of messages a day.

The tone additionally hits the suitable stability: pleasant, participating, and with a touch of urgency (“With the latest opening of your third warehouse, it’s now extra crucial than ever to make sure your stock is optimally managed…”).

Moreover, it does a terrific job of giving a snapshot of the product with out going overboard. As an alternative of itemizing 5 – 6 options of the product, it solely focuses on three. Close to the tip of the e-mail, it additionally recaps its most important worth proposition in a sentence (“In a nutshell….”).


Gross sales emails want to point out, not inform – which is the place this e mail falls quick.

This e mail makes a number of claims (i.e., “SkyLite is the final word stock resolution that is positive to offer you extra visibility…”) with none proof to again them up. If I had been to make use of this e mail as my first draft, I’d add information, analysis, and testimonials to offer these claims extra credibility.

On high of that, the preliminary greeting of “I hope this e mail finds you properly” is a tad generic. It might be improved with a extra customized opening, reminiscent of, “Congratulations on opening your third warehouse! That is a powerful milestone and a testomony to your organization’s exhausting work. Whilst you’re increasing, I assumed this may be the suitable time to introduce our new stock app…”

#3. ChatGPT (V3.5)

ChatGPT (2)

In final place is ChatGPT. Let’s check out its professionals and cons:


Like, this e mail does job of describing the product and its options. It additionally comprises a number of stand-out sentences — for instance, “SkyLite is particularly designed for companies like Acme Firms.” That is an intriguing line that salespeople can use earlier than detailing why the prospect is an effective match.


This e mail was the longest of the three, most of which is devoted to the product options.

Whilst you need to convey the worth of your product, you additionally have to tackle the precise wants and considerations of the recipient. A prospecting message ought to really feel customized and real, somewhat than only a generic gross sales pitch.

Moreover, the phrase “Thanks for contemplating SkyLite as a possible companion” would possibly come off as considerably passive. A stronger closing assertion ought to categorical confidence within the worth SkyLite provides.

Finally, AI Should not Be a Copy-and-Paste Software

None of those emails had been dangerous, however they weren’t distinctive, both. Whereas AI can expedite the writing course of, it is typically at the price of real human contact — a cornerstone in gross sales.

Fairly than solely counting on AI, use it as a place to begin. Then, layer in your private experiences, tales, and tailor-made insights. This mixture of AI effectivity and human connection will vastly improve your outreach.
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