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HomeSales#WomenInSales Month 2023 with Lauren Cooley

#WomenInSales Month 2023 with Lauren Cooley

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We’re so proud to be celebrating Ladies in Gross sales Month as soon as once more!

For every week in October, we now have a tremendous slate of ladies gross sales leaders who might be sharing their distinctive insights. From providing recommendation for gross sales managers new and extra skilled to surveying the anticipated panorama of gross sales within the years forward, in the case of Bettering Gross sales Efficiency, these women know the way it’s executed.

Immediately, our visitor is Lauren Cooley, Chief Income Officer at ExpertVoice. Lauren brings so many superior factors to the desk, reminiscent of:

  • How the pandemic challenged us and adjusted us for the higher.
  • Why you shouldn’t need a workforce of “you,” however, as an alternative, a workforce of people who find themselves authentically themselves.
  • And, lastly, how, even with the speed at which the world is altering, there’s nonetheless no substitute for spending time along with your individuals.

Listen To The Podcast

3-5 Key Efficiency Indicators (KPIs) To Watch

Lauren discusses the KPIs she focuses on within the gross sales division. She highlights the significance of monitoring:

  • Pacing: “I actually wish to perceive the place we at the moment are versus what we did final yr,” Lauren says. “What’s modified? What’s going to influence that?”
  • Understanding the Velocity of Alternatives: “How lengthy are alternatives staying in levels? Figuring out that if we do not transfer that velocity and if one thing’s been in that stage for a extremely very long time, it is most likely extra of a want than one thing that we are able to anticipate.”
  • Exercise Degree: “Are we speaking to sufficient prospects? Are we in entrance of them sufficient? What are we doing to interact?

And Lauren factors out the importance of clearly articulating the issues their prospects are dealing with. She says, “Do we actually know what issues we’re fixing for our prospects, and are we clearly in a position to articulate what drawback they’ve and the way our resolution can remedy that drawback?”

Balancing Know-how and Human Know-How

Lauren totally acknowledges the constructive influence of technological developments in gross sales enablement and lead technology. She says, “In fact, AI and ChatGPT and all of those actually cool issues actually can assist save a lot time. It’s unbelievable…we are able to collaborate and actually get suggestions from our groups to maneuver quicker.

“I feel the pandemic forcing us to work asynchronously actually challenged the instruments and typical course of that we had been in for the higher. I feel we have gotten higher at working and collaborating collectively.”

Nevertheless, Lauren additionally stresses the continued significance of human interplay within the gross sales course of. “I feel we have to bear in mind what hasn’t modified as a lot as what has, and that face-to-face interplay, understanding consumer wants, main with insights.

“We will do it higher, we are able to do it extra effectively, however we nonetheless have to really do it. And in order that’s an thrilling alternative for leaders as we speak.

“We’ve got the time to do what we did not have the time to do after we had been piecing collectively all of this knowledge.”

Embracing Genuine Management

Lauren emphasizes the significance of authenticity in gross sales management. She encourages new gross sales managers to be true to themselves and never try to suit right into a preconceived mildew. “Being authentically who you’re and never making an attempt to play the position of a gross sales supervisor is so essential.

“I bear in mind my very first gross sales supervisor position. I used to be younger and felt prefer it was a job that I wanted to observe. And now, wanting again at that, I simply snort.

As a substitute, she highlighted the importance of embracing one’s distinctive management model whereas understanding that every member of the gross sales workforce is a person with their very own strengths and qualities.

“And watching new gross sales leaders begin the method, the expertise that you’ve got, the expertise that you’ve got, that is why you are within the position. So, when you’re not being true to your self, then it may be a foolish expertise on your workforce as a result of they know that that is not genuine.

“Have your individual model after which know that your workforce is all made up of people which can be every their very own selves. So, you’re not going to educate and prepare all of them to be you. You do not need a workforce of ‘you.’

“You need a workforce of phenomenal people which can be authentically them as effectively.”

Trying to the Future

Lauren discusses the continued evolution of gross sales expertise, anticipating additional developments in AI and automation.

She believes that whereas these instruments are helpful, they need to complement, not change, the human contact in gross sales. “We have simply scratched the floor in the case of AI instruments, and I like them. I exploit AI day-after-day. I completely love and admire the time financial savings,” Lauren says.

“I feel one of many largest wants and challenges over the following three to 5 years is to be sure that we’re including that layer of authenticity into what’s generated. Issues have grow to be simpler. You are able to do a lot with the clicking of a button.

In her estimation, the rise of AI instruments makes it all of the extra essential for gross sales professionals to deal with constructing genuine relationships, understanding consumer wants, and prioritizing face-to-face interactions. “It’s important to lean into the relationships, lean into the consumer wants, deal with all of these fundamentals.

“And my largest fear is, once I take a look at model new salespeople coming into this wonderful occupation, that they’ll see these instruments as the way in which to function.

“We’ve got to ask ourselves, do these instruments work for me? Do they match my model? Do they match the model of the client? Am I in entrance of my prospects bodily sufficient? Or am I counting on cadences to perform the work that may be executed?

“And the work may be executed effectively sufficient utilizing AI instruments, however it may well’t be executed completely and result in the identical outcomes.”

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