Up to date October 2023.
In as we speak’s digital age, video advertising is quickly changing into the gold normal for each B2C and B2B enterprises — and it’s not exhausting to see why. Greater than 80% of site visitors on-line is video site visitors.
But, many manufacturers stay on the sidelines, deterred by perceived excessive prices or an absence of in-house experience. To not fear!
After studying this submit, you’ll be impressed by profitable video content material advertising examples. You’ll have a greater thought of the right way to produce your individual glorious content material relying on which particular sort of video would work finest on your targets.
The Significance of Video Advertising and marketing
There’s a motive why 91% of individuals wish to see extra video content material from manufacturers:
Not solely are movies typically enjoyable and straightforward to devour, however viewers retain 95% of the message conveyed in movies in comparison with textual content (simply 10%). Clearly, this boosts model recognition and consciousness.
Video content material additionally has distinctive shareability. In reality, video generates 1,200% extra shares in comparison with textual content and pictures. This may enhance your model consciousness even additional.
21 Participating Video Content material Varieties that Individuals Like to Watch
Now that you just’re conscious of the significance of video content material in your advertising technique, let’s undergo the 21 most partaking kinds of video so you may see which codecs could also be finest for your enterprise targets.
1) Podcast Movies: a16z
Podcasts have been taking storm during the last a number of years. As of 2023, there are 464.7 million podcast listeners worldwide.
Podcasts have notoriously been changing vlogs over the previous few years. Nowadays, you may watch a podcast on YouTube or entry the audio on Spotify. This makes podcasts very versatile.
Since podcasts are standard amongst customers, entrepreneurs have taken notice. A podcast can enhance your model consciousness by 89%, however provided that you make an enticing channel.
For those who want a podcast for inspiration, the a16z podcast is the right instance. A16z is a know-how podcast specializing in AI and machine studying subjects:
They cowl enterprise and client tech, so their content material appeals to a large viewers. A16z at the moment has 109K subscribers, and their podcasts stand out from different ones within the tech {industry} since every episode performs out like a TV present.
In one episode, a16z’s host, Steph Smith, rides in a Waymo self-driving automotive with chief product officer Saswat Panigrahi. This episode attracted over 18K views in three months.
All a16z episodes encourage customers to ask the identical query: “Now what?” A16z not solely stories on the most recent in AI and machine studying, however involves a deeper understanding of how this know-how impacts us now and the way it will change our society.
Takeaways:
- Podcasts have been changing vlogs as a result of they’re extra versatile. Customers can watch a video or stream the episodes in audio-only format.
- With podcasts, you may create industry-related content material that stories on the most recent improvements in your area of interest and interviews key gamers.
- To make your content material extra like a podcast and fewer like interview movies, use a typical message in your podcasts to entice subscribers and improve model consciousness, corresponding to a16z’s “Now what?” message in response to AI and machine studying.
2) How-To: Shopify
Shopify is a wonderful instance of video advertising finished proper, with 399K subscribers. Their provide is a platform for small-to-medium e-commerce companies geared principally in direction of solopreneurs.
Due to this fact, their channel consists principally of how-to movies that train viewers the right way to run an e-commerce retailer. The twist that makes their movies a hit is that each video is recommendation from an actual buyer:
For instance, 5 Methods to Discover Enterprise Concepts that Are Worthwhile is created by a profitable Shopify retailer proprietor, Jason Wong of Doe Lashes:
These how-to’s by actual enterpreneurs not solely improve the credibility of the content material, but additionally makes Shopify a extra reputable model.
In addition they have an fascinating choice of movies from clients of when issues go improper in e-commerce and the right way to remedy these issues:
Takeaways:
- Create how-to movies that assist folks take advantage of out of your platform. The extra success clients have along with your product/service, the extra possible they may proceed to make use of it.
- Use buyer tales (user-generated content material) to seize curiosity. Recommendation from a profitable buyer is rather more persuasive than from considered one of your staff (who could have by no means run an e-commerce enterprise).
- Deal with actual ache factors round your {industry}. These uncooked buyer tales are uncomfortable but invaluable to different clients.
Yaniv Masjedi
CMO, Nextiva
Their experience has helped Nextiva develop its model and total enterprise
3) Presentation: TED
TED has amassed a formidable following of 19.9M subscribers, and the vast majority of its movies are nothing greater than recorded reside occasions.
The draw to their model is the spectacular individuals who communicate and their fascinating viewpoints on varied points, from science to arts, from the jail system to self-expression:
One in every of TED’s hottest talks was from Brené Brown, a “researcher story-teller,” referred to as “The Energy of Vulnerability,” which has 20M views:
Due to this fact, if you’re already internet hosting an occasion or mastermind of spectacular folks, begin recording the talks. For those who host dinners with pals, it may very well be one thing so simple as recording dinner conversations in a vlog-style video.
For those who don’t know anybody spectacular and don’t have a model, take into consideration how one can make it worthwhile for somebody to talk for you.
For instance, when Jayson Gaignard of Mastermind Talks was constructing his model, he needed Tim Ferriss to talk. On the time, he had no model, but he heard that Tim was doing a e book launch, and the one who purchased probably the most copies may have Tim communicate at their occasion. So he discovered a approach to buy probably the most copies of his books, and Tim spoke at Jayson’s occasion.
Price noting: Earlier than you pursue talking gigs to get priceless video content material, it helps to personal your individual area to construct your credibility — as an alternative of relying solely on social media profiles.
Launching your private website doesn’t have to be an enormous mission, both. You possibly can join a customized area to a platform like HubSpot to construct a touchdown web page in a day. Begin with a easy overview of your profession accomplishments. Make certain to hyperlink to any recordings of previous talks when you’ve got them.
Takeaways:
- For those who’re already internet hosting an occasion, document it and submit the video to YouTube.
- A powerful lineup of audio system will make your content material extra profitable, so take into consideration how one can present sufficient worth so they may need to talk at your occasion.
- Be conscious of the neighborhood you create. For those who carry on a number of spectacular audio system, your viewers can be rather more spectacular.
4) Explainer Video: Coinbase
Coinbase is a B2C firm within the crypto area. Unsurprisingly, most of their movies are crypto how-tos about utilizing their product, making them good for explainer video inspiration.
This video sequence is a wonderful instance of what they do:
Reasonably than interviewing a crew member or a buyer, they use an animated explainer video. This may be a superb choice for bigger firms that fear about expertise leaving their present. For instance, if the one who usually hosts your movies leaves, it’s possible {that a} share of your viewers turns into connected to that individual and can give up watching after they depart.
Coinbase additionally livestreams AMAs (As Me Something) with the CEO. He even goes into Reddit to reply widespread crypto questions:
This can be a tremendous simple format to duplicate, significantly in case your {industry} is trending. For instance, when you’ve got a health provide, you might have a health skilled (ideally your founder) do an AMA. Or you might ask the skilled to undergo widespread Reddit questions on health and supply recommendation.
Takeaways:
- For those who’ve constructed an viewers, ask your CEO to leap on an AMA. For those who don’t have an viewers, go onto Reddit and reply questions in your {industry}.
- An explainer video sequence (animated or reside) is right for a product in a very complicated {industry} like Coinbase. For the reason that market is so new and their product is comparatively low cost, creating movies that generate model consciousness can even possible generate conversions.
5) Animated: Numerous
Animated movies are a improbable means for small companies on a funds to provide video content material, as you may create them in your laptop computer with animation software program that ranges in value from free to free trial to paid.
For these with technical or complicated merchandise, animation movies are an effective way of breaking down sophisticated topics into an easy-to-digest medium that anyone can perceive. For that motive, it’s no shock that animated movies are most frequently used as explainer movies (see #4 above), which work properly on a gross sales touchdown web page.
A number of kinds of video content material characteristic animations:
- Attempting to elucidate to somebody what phishing means is rather a lot simpler when you may present them, and what higher means than with a 2D animated video (from Cisco):
- Right here’s an instance of a 3D animated video from Gore Medical that reveals their medical gadget in motion with extra element than a 2D video:
- Breadnbeyond created a shifting typography video, which may be nice for storytelling (textual content pops onto the display whereas the narration is happening within the background):
- Whiteboard animation is one other nice format for an explainer video, as proven on this RSA video as a result of it makes use of a combo of textual content and picture:
Takeaways:
- With a superb smartphone, easy modifying software program and a eager eye, you may most likely produce a top quality video without spending a dime. A video animation instrument like Vyond might help you do that.
- Animated movies are nice for any funds. 2D movies can value between $ 1K and $ 5K, inside funds for a lot of small companies. Whiteboard animated movies can value between $3K-$10K. 3D movies can vary between $10K-$30K to provide. And shifting typography movies are additionally about $10K-$30K.
- Select the precise animated video fashion primarily based on your enterprise and what you’re attempting to speak. For a subject like phishing, a easy visible like a 2D animated video might help, whereas a 3D animated video is healthier suited to a medical gadget firm as a result of it permits them as an example the intricacies of how the gadget works. Whiteboard animation works properly when you might have quite a lot of textual content/narration that may’t essentially be illustrated with a picture.
6) Unboxings: Dope or Nope
Unboxing movies have been an enormous development for years, which isn’t anticipated to decelerate. In reality, unboxing movies have generated 60 million hours price of views.
Why are unboxing movies partaking? It’s easy – 62% of people that watch unboxing movies are searching for a selected product. They can even watch opinions earlier than shopping for it.
Plus, unboxing movies are fascinating. Whereas some hosts concentrate on the options and specs of a product, different hosts are extra animated and make the unboxing course of enjoyable. That is the case with Dope or Nope, a channel that blends unboxing and product opinions with comedy:
Whereas a few of their movies focus solely on the comedy side, corresponding to shopping for each Jar Jar Binks toy, they do loads of subscriber field movies.
In this video, they unbox all three subscriber tier packing containers from Vat19, an organization specializing in thriller and reward packing containers. Their host Matt cracks jokes as he’s doing the unboxings, making the movies extra partaking.
Does your enterprise want so as to add a comedy side to unboxing movies? No, however having a theme is an efficient approach to improve your viewership. In any case, Dope or Nope has 7.4M subscribers.
Different ways in which manufacturers can improve the efficiency of their unboxing movies is by specializing in a particular side (corresponding to “thriller” or “particular version”), accentuating the worth, demonstrating the right way to use the product, or sharing an progressive or outside-the-box characteristic.
Takeaways:
- Unboxing movies are standard since viewers wish to see merchandise earlier than investing in them.
- Dope or Nope makes movies with a comedy side. When you don’t need to make your movies humorous, specializing in a theme is helpful so your unboxings don’t appear to be a breakdown of options and specs.
- Deal with a theme that matches your model, merchandise, and/or {industry}.
7) Stay Streams: Lofi Woman
Stay streaming movies have at all times been standard, however they particularly surged throughout the pandemic. Although life has returned to regular, reside video has remained an enormous a part of a content material advertising technique, a lot in order that 52% of viewers watch reside social media video content material.
Plus, there are a lot of other ways to make and share reside movies. Whereas reside recording occasions and conferences are an efficient tactic, customers love tuning into partaking video content material at any time when they need.
Take Lofi Woman for instance. To say this channel “blew up” is an understatement: Lofi Woman has 13.4M subscribers, and tens of 1000’s of viewers tune it at any given time:
So, what’s Lofi Woman? The video reveals an animated woman finding out with a cat sitting on the windowsill. Enjoyable Lofi hip-hop music performs within the background. Viewers may entry Lofi Woman on different streaming platforms, corresponding to Spotify, and YouTube gives a chat the place viewers can speak amongst themselves.
Why is Lofi Woman so profitable, although this channel solely reveals the identical video clip with background songs?
This reside channel caters to viewers demand. Lofi music streams elevated by 200% as a result of the music may be very stress-free:
Customers love listening to Lofi music whereas working, driving or simply to hear to sit back music. This style can also be good for a number of companies because it appeals to an unlimited viewers.
Even when your enterprise isn’t within the music {industry}, you may take Lofi Woman’s template on your advertising technique. Perceive what your clients demand out of your video content material, and make that accessible in any respect hours of the day.
Takeaways:
- Stay streaming movies surged in recognition throughout the pandemic and are nonetheless important to an organization’s content material advertising technique.
- Lofi Woman’s reside movies are easy however profitable. That’s as a result of they enchantment to client demand – particularly to supply a relentless stream of Lofi music.
- Create reside movies that buyers demand, and make them out there 24/7.
8) Interviews: Leveling Up
Our personal YouTube channel, Leveling Up, has been rising steadily over the previous a number of years to nearly 77K subscribers. This channel combines interviews with entrepreneurs:
Advertising and marketing suggestions:
And YouTube shorts which might be bite-sized excerpts, typically from podcast host Eric Siu’s talking engagements:
One of many key insights from the Leveling Up present is that many of those movies are simply repurposed from reside streams and podcast interviews. This implies they will get a number of items of content material by repurposing one recording.
That is additionally a superb instance of a B2B enterprise channel {that a} single host runs. As Eric owns the corporate, he doesn’t have to fret in regards to the host leaving the present. The one draw back is that this asset received’t be very priceless if he ever decides to promote the enterprise.
Takeaways:
- For those who’re already doing a podcast or reside streams, simply begin video recording them and add them to your YouTube channel.
- Interviewing others is an effective way to generate buzz round your YouTube channel.
- For those who resolve to have a number, make it the corporate proprietor.
9) Consumer-Generated Content material: GoPro
GoPro is understood for its contests the place movies of epic adventures (filmed with a GoPro digital camera) are submitted straight by clients. UGC movies are enjoyable and thrilling to look at, and each is a case examine of how you should use a GoPro video digital camera.
A few of their movies collaborate with athletes and influencers, although additionally they have a well-liked competitors for the good movies. Their problem provides $1 million to probably the most epic video submitted.
By emphasizing user-generated content material, they’ve a greater probability of consumers sharing extra of their adventures with GoPro and rising their buyer attain.
So when you’ve got clients already doing entertaining actions along with your product (utilizing your clothes model at a sporting occasion, utilizing your bike on a mountain experience, and so forth.), create a contest!
For instance, ask customers to submit movies of themselves utilizing your product in excessive situations by tagging you on social media. This is without doubt one of the finest methods to show your clients into model advocates.
Takeaways:
- Use contests to incentivize your clients to make movies and share them on social media for you.
- GoPro’s movies are nearly solely customer-shot adventures. If that’s the one video format that works for you, double down on it.
10) Video Listicles: WatchMojo
Listicles shortly dominated the content material advertising world. For the reason that common net consumer skims articles, listicles be certain that they keep all necessary info. For this reason 54% of bloggers write some of these partaking blogs.
Are listicles additionally a profitable sort of content material for video? Completely. And channels corresponding to WatchMojo, that always options the “high 10″ format, show this:
WatchMojo is a YouTube channel overlaying several types of video content material, together with buying, enterprise, leisure, and finance. However all movies have one factor in widespread: they’re in listicle format.
One of the best a part of a listicle is you don’t have to cowl new info. The countdown construction intrigues viewers, who can be to see which gadgets get talked about and when.
Take the video Prime 10 World Occasions That Left Us Speechless. WatchMojo uploaded this video in August 2023, but a few of these occasions occurred many years in the past. Nonetheless, the video has generated 191K views on the time of writing.
As a enterprise, you may make listicle movies about something in your {industry}. You possibly can report on previous occasions, create best-of content material, and even “most underrated” movies.
Takeaways:
- Listicles are partaking video content material popularized by the running a blog {industry} in response to skimming readers.
- WatchMojo proves you may create a listicle about something, even previous occasions, and nonetheless achieve viewership.
11) Ask Me Something: Elle
Ask Me Something (AMA) is viewer-facing content material the place you invite your viewers to ask any query. This kind of content material is standard amongst your viewers since your viewers can work together with you, leading to content material like personalised movies. Nevertheless, it may be tough to work together with a star or main influencer.
Vogue journal Elle blurred that line by internet hosting AMAs with main celebrities. They ask them private questions, corresponding to a reminiscence they might relive over once more. This interview they did with actress Zendaya generated 921K views in a single month:
As a enterprise, internet hosting an AMA is an opportunity to get extra private along with your clients. Invite them to ask questions on you and your enterprise. Whereas the very best plan of action is to go reside, it’s also possible to have your viewers members ship questions individually, and you may reply them in a pre-recorded video.
Takeaways:
- Ask Me Something is interview content material the place viewers members work together with an influential determine.
- Elle Journal interviews celebrities utilizing an AMA format in order that followers can study extra private details about them.
- You possibly can host AMAs straight with clients, both live-recording the video or answering their questions in a separate video.
12) Testimonial Video: Conversion Charge Consultants
Whereas many of the examples we’ve mentioned this far are usually manufacturers that leverage YouTube, Conversion Charge Consultants is a wonderful instance of an organization that includes video testimonials onto its web site.
Provided that they’re the Conversion Charge Consultants, it’s no shock that these testimonial movies possible convert extraordinarily properly:
Reasonably than housing these movies on YouTube, they selected to maintain them on their web site, since this helps persuade folks to contemplate changing. Nevertheless, it’s unlikely that these testimonials would drive site visitors to a YouTube channel.
Takeaways:
- Use video testimonials in your gross sales web page, and don’t be afraid to incorporate a number of. CRE has a complete of 83 testimonial movies on its gross sales web page!
- Whereas video testimonials are glorious for conversions, they received’t drive site visitors and followers to a YouTube channel.
13) Gaming Movies: IGN
There are 3.09 billion avid gamers globally, making this probably the most worthwhile industries. It ought to be no shock that gamers devour gaming content material, particularly movies.
IGN is without doubt one of the channels that has dominated the gaming sphere:
They create several types of video content material within the gaming sphere, corresponding to information, opinions, clickbait, and playthroughs. Even when your enterprise isn’t in gaming, you may take some classes from IGN’s YouTube channel.
Take a look at this Resident Evil 4L Separate Methods Authentic vs Remake Comparability. The video reveals the advance in gameplay and graphics, providing Resident Evil followers a singular but compelling approach to view their favourite sport. In three hours, the video generated 19K views (85K views after 3 weeks) – clearly a profitable one for the channel.
For those who’re caught on creating content material, use the IGN YouTube channel as inspiration to create efficient and standard movies.
Takeaways:
- Since gaming is a well-liked {industry}, firms like IGN have profitable YouTube channels.
- Companies in all industries can use channels corresponding to IGN’s as inspiration for their very own video advertising technique.
14) Interactive Movies: PopMov
Since video content material has taken over the web, extra customers demand innovation from manufacturers. Interactive movies have served that demand since they’re a type of personalised movies – a lot in order that interactive movies generate 18% extra leads, 25% higher conversions, 11% extra referrals, 21% extra net site visitors, and 14% extra gross sales than passive movies.
There are lots of methods to make an progressive video. You may make quizzes, surveys and video games out there in a video format, the place customers can management the video on their smartphone or laptop.
The YouTube channel MindPop makes a speciality of interactive movies, corresponding to “We Learn Your Thoughts 12 Instances” and “We Know Which Card You Will Decide.”
They’ve a number of channels, corresponding to a whole sequence devoted to the favored Netflix present Squid Sport. For those who’re searching for a child-friendly choice, PopMov has totally different choices out there, corresponding to this Mario video.
Takeaway:
- Interactive movies are an progressive format that will increase conversions, leads, net site visitors, and gross sales.
- Whereas PopMov makes interactive gaming movies, it’s also possible to make quizzes and surveys in video format.
15) Unscripted Actuality Movies: Miller Farm Media
Actuality TV has been dominating leisure for years. For instance, the truth TV present Survivor attracts 2.5 billion viewers. Actuality tv is standard as a result of the forged consists of actual folks – not celebrities – confronted with life like challenges. Plus, actuality TV is cheaper than scripted reveals, making it extra interesting to manufacturing firms.
The excellent news is that your organization can use these identical advantages along with your video content material advertising technique. And don’t fear, you don’t want to incorporate fights or events!
Miller Farm Media created a actuality TV present spoof video referred to as “Shoot for Broke”:
The video is a The Workplace-esque glimpse right into a video advertising firm and what goes behind the scenes in video manufacturing. The video options interviews with the staff, pictures of Orange County, CA, and a number of other humorous clips.
Although Miller Farm Media explains they’re typically broke in an over-saturated market, such a video isn’t costly to make. All you want is a few good filming and modifying gear and workers members who’re keen to take part. Plus, actuality show-inspired content material makes nice firm tradition movies.
Takeaway:
- Unscripted actuality TV is partaking, and manufacturing firms lower your expenses on script writing {and professional} actors.
- Miller Farm Media proves that companies can use this video sort of their advertising technique, taking over a theme just like reveals corresponding to The Workplace.
16) Behind-the-Scenes: Victoria’s Secret
Victoria’s Secret has probably the most standard YouTube channels, and after receiving backlash for insensitive content material, they’ve rebranded and grown their channel to just about 2M subscribers.
A few of their most profitable movies so far are behind-the-scenes clips of shoots, interviews with designers, and vlog-style movies with their fashions:
Individuals like to see behind-the-scenes movies, so should you’re an e-commerce retailer, strive incorporating extra of them into your YouTube channel.
As well as, the advertising crew was sensible to understand that individuals love Victoria’s Secret fashions. Many of those fashions have already got YouTube channels of their very own. Due to this fact, they did movies with a number of of the fashions who already had channels, and the impact was just like hiring a really well-known influencer.
For instance, this video with mannequin and YouTuber Romee Strijd is without doubt one of the hottest on the channel, with almost 185,000 views. As you may see, the video subsequent to it with a mannequin that doesn’t have a YouTube channel solely has about 15,000 views.
When you could not have a gaggle of Victoria’s Secret fashions on your advertising video, take into consideration which of your staff have already got a following on social media. How will you incorporate them into your advertising technique?
For those who don’t have any thought leaders in your organization, is there a means you may create some? For instance, are you able to select a model ambassador and ship them to conferences, make them the face of your model, and construct their on-line presence?
Or are you able to associate with influencers? An extended-term partnership could also be top-of-the-line methods to carry folks nearer to your model.
Takeaways:
- Leverage influencers on your movies or make considered one of your staff an {industry} influencer.
- Create behind-the-scenes shoots and share your philosophies and model story.
Be taught Extra:
* Prime 5 Causes Why Your Movies Are Not Performing Properly
* 9 Tricks to Shut Gross sales with Video Content material
* 20 Pre-Manufacturing Tricks to Create Profitable Video Content material in 2023
17) 360°/VR: Nationwide Geographic
Digital actuality (VR) is booming, and whereas we’re not fairly on the level of providing a full-on VR expertise by means of video content material, 360° movies are a reasonably good different. These immersive-style movies use fisheye lenses to put customers within the heart of the motion, permitting them to pan across the scene with their finger (smartphone) or mouse (laptop computer).
If you wish to make academic movies or wish to take your viewers on a brand new journey, it is a nice format.
This VR video from Nationwide Geographic Explorer Martin Edström takes the viewer into the wild to get a close-up view of some lions. (When you hit play on this video, contact/click on and maintain to maneuver the video/your perspective forwards and backwards.)
All these VR movies provide an thrilling and immersive expertise for the viewer proper within the consolation of their very own dwelling whereas permitting entrepreneurs to optimize content material that’s really memorable. And Nationwide Geographic’s content material is especially well-suited for 360-degree movies:
You don’t, after all, need to make a VR video of your CEO within the Amazon Rainforest. However on the very least you may make a digital tour video of the within and/or outdoors of your enterprise to incorporate on Google Maps avenue view characteristic:
Takeaways:
- Tools for making a 360 video can get costly, however “even should you simply have a small funds, there are nonetheless some good prospects for taking pictures 360-degree movies. For instance, suppliers corresponding to Insta360 have motion cameras which might be each reasonably priced and ship astonishingly good high quality. The Insta360 cameras additionally provide what is named ‘Circulation State’ picture stabilization, which works amazingly properly.”
- 360-degree movies may be filmed, distributed, and optimized with varied Google instruments, corresponding to Cardboard Digicam or VR View.
18) Occasion Protection
Occasion protection movies are an effective way to showcase the highlights of conferences, live shows, festivals and different occasions.
With using a number of cameras and expert video manufacturing, viewers can really feel like they’re proper in the course of the motion. Occasion protection movies seize the vitality and pleasure of reside occasions, giving viewers a style of what it was prefer to be there in individual.
Occasion protection movies can embody behind-the-scenes footage, interviews with key gamers or performers, and pictures of the viewers having fun with the occasion. In case your content material consists of interviews along with your workers members, this may also be a terrific firm tradition video.
These movies can promote future occasions, spotlight sponsors or present a memento for attendees. By showcasing the very best components of an occasion, occasion protection movies might help to construct pleasure and anticipation for the following one.
Occasion protection movies enable organizers to succeed in a wider viewers and supply a priceless useful resource for these unable to attend in individual. Occasion protection movies may be shared on social media, YouTube, or different platforms, making it simple for viewers to relive and share the expertise.
This video is a recording of the primary day of Lollapalooza 2021 Livestream, which is a digital music competition that options high artists from varied genres:
Takeaways:
- Occasion protection movies seize the joy and vitality of reside occasions and can be utilized to advertise future occasions, spotlight sponsors, or present a memento for attendees.
- Occasion protection movies are a superb approach to enable organizers to succeed in a wider viewers and supply a priceless useful resource for these unable to attend in individual.
Associated Content material: Is YouTube a Good Supply for Natural Buyer Acquisition?
19) Webinars: Advertising and marketing Secrets and techniques
Platforms like Zoom revolutionized the webinar, a web-based class or convention held by way of video conferencing. Since Zoom gives the choice to obtain the video after reside recording, many companies submit the video on YouTube and different social media platforms.
Why are webinars so standard amongst companies? In a survey, 89% of respondents mentioned webinars generated extra certified leads than different channels, making them efficient advertising movies. Since webinars are good as grasp lessons, they’re additionally good as academic movies.
Plus, webinars are reasonably priced. All you want is a Zoom account, a pc with a webcam, an efficient course, and somebody in your crew keen to host the webinar.
Many companies host webinars, however Advertising and marketing Secrets and techniques is without doubt one of the most prestigious examples:
Advertising and marketing Secrets and techniques creates varied kinds of video content material, from small enterprise movies to gross sales methods. However they typically host webinars, corresponding to Secrets and techniques Masterclass. You possibly can watch the whole video on YouTube without spending a dime.
Takeaways:
- Webinars are efficient for producing certified leads and are reasonably priced to make.
- You possibly can obtain the webinar from Zoom and add it to YouTube and different social media platforms.
20) Promotional Movies: My Switzerland
Promotional movies are kinds of video content material that the majority companies make. In any case, promotional movies clarify your enterprise and why you must store there. However with out the precise angle, a promotional video performs like a business.
There are many manufacturers that make artistic promotional movies, such because the journey company My Switzerland. To promote a trip to Switzerland, you don’t have to do a lot. In any case, the nation is gorgeous, the meals is scrumptious, and it’s stuffed with actions. However that’s the angle My Switzerland has for its movies – Switzerland is so good there aren’t some ways to market the nation.
How does My Switzerland use this angle? By getting celebrities concerned, after all. Former tennis participant Roger Federer is the spokesman, and he tries to woo celebrities into filming a business for My Switzerland.
From Robert de Niro declining a business as a result of “there’s no drama”:
…to Anne Hathaway and Roger taken out of the business to not take away from Switzerland’s magnificence, every video is exclusive and compelling – all that includes Switzerland’s perfection.
Takeaway:
- Promotional movies are a well-liked sort of content material, however can appear an excessive amount of like a business with out the precise angle.
- Journey company My Switzerland will get artistic with their promotional movies, having celebrities decline or be unhappy with commercials as a result of the nation is just too good for his or her efficiency.
21) Faux Documentaries: Slack
Documentaries are the second-most generally launched movies in North America. Viewers love documentaries as a result of they’re informative but entertaining. Plus, documentaries can match totally different genres: you could find documentaries about crime, politics, and even cats.
As a result of documentaries turned so standard, the “pretend documentary” style emerged. Whereas Borat is probably the most well-known instance, some of these movies cowl all the pieces from conspiracy theories to made-up bands.
As a result of pretend documentaries are partaking and easy to make, companies can use these as advertising movies. That’s precisely what Slack did:
Slack collaborated with Sandwich Video, Inc., making a spoof documentary through which Slack employed Sandwich Video to create a business for them. Sandwich Video had by no means heard of Slack and tried to combine Slack’s easy enterprise messaging system into its unorganized communication and file-sharing technique.
The outcome? Properly, Sandwich Video promoted Slack in an organization tradition video. The video options interviews with Sandwich Video’s workers members and the way they used Slack to speak with the manufacturing crew and share information.
The video can also be humorous for the reason that workers members admit additionally they use Slack outdoors of labor actions, corresponding to to ship humorous photos.
One other nice instance is Zendesk. Google search was flooded with the key phrase “zendesk different,” in order that they took again the site visitors by making a pretend documentary of a grunge band referred to as Zendesk Various.
Takeaway:
- Documentaries and faux documentaries are informational but entertaining types of video content material.
- Slack acquired artistic with its video advertising technique, collaborating with Sandwich Video, Inc. to create a pretend documentary the place Sandwich Video’s manufacturing crew makes use of Slack for the primary time.
Final Phrase on Participating Video Content material
So should you’re not driving the video wave, you’re possible sinking. Ignoring video content material isn’t only a missed probability to captivate your viewers — it’s virtually handing your opponents the highlight.
Contemplate this: YouTube isn’t only a platform; it’s the world’s second-largest search engine, boasting almost 2 billion energetic customers. And the very best half? Leaping on board doesn’t require a Hollywood funds. Your iPhone is greater than sufficient to kickstart your video journey.
By crafting fascinating movies in several codecs that resonate along with your model’s ethos, audience and targets, you’re not simply creating content material — you’re constructing connections. And ultimately, it’s these real connections that drive motion and foster loyalty.
So, are you able to press play in your model’s success story?
If it’s essential produce partaking video content material to develop your enterprise, Single Grain’s video creation and advertising consultants might help!👇
Extra content material contributed by Stephanie Jensen.
